Episode 05: Byron Sharp (Director - Ehrenberg Bass Institute)
Legends of Media Research
English - December 13, 2021 07:02 - 56 minutes - 77.8 MB - ★★★★ - 5 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 04: Bruce McColl (former CMO Mars)
Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more! Byron will get you questioning everything you thought you knew. An episode you won't soon forget (even if you want to).