Leading the Sauvignon Blanc Industry in Napa Valley with Michael Honig of Honig Vineyard & Winery

Michael Honig is the President of Honig Vineyard & Winery. He embarked on his wine-selling journey in December of 1983 at the age of 21. Taking charge of the struggling family business at just 22 years old, he transformed it into a thriving success over the past 30 years. He is a leader in sustainable farming, chairing the development of a "Code of Sustainable Winegrowing Practices" in California. Additionally, he has been involved in innovative initiatives like training puppies to detect vine mealy bugs and reducing pesticide usage. Michael also serves on the boards of various organizations, including the Napa Valley Vintners Association, California Sustainable Winegrowing Alliance, and other notable organizations.

Here’s a glimpse of what you’ll learn: 

Michael shares his experience of starting to sell wine at the age of 21

Honig Vineyard & Winery has become one of the frontrunners in the Sauvignon Blanc industry in Napa Valley. Their production focuses primarily on two varietals: Cabernet Sauvignon and Sauvignon Blanc.

Michael discusses how the Honig brand has evolved over the years

Michael explores the transformation of Sauvignon Blanc in their terroir and winemaking process

He shares his thoughts on wine scores and ratings

Discover the story behind the Honig Postcards and their role in connecting with wine enthusiasts

Michael discusses the marketing strategies employed by Honig Vineyard & Winery

Learn about their unique sustainable efforts, including the use of sniffer dogs and removing foils from packaging

Michael shares an exciting upcoming project focused on preparing for the fourth generation at Honig Vineyard & Winery

In this episode with Michael Honig

Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael's early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at [email protected] to schedule a strategy call.