Boss Mom Dana Malstaff on brand protection as business strategy (Legal Road Map® Podcast S2E24)

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs

English - December 05, 2017 05:00 - 39 minutes - 27.5 MB - ★★★★★ - 52 ratings
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Previous Episode: The cons to registering a TM (but do it anyway) LRM (S2E23)

Next Episode: What happens after the trademark registration (Legal Road Map® Podcast S2E25)

Original Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals.

Listen and learn:

How a registered trademark protects the meaning behind your business, not just its name How DIY’ing legal isn’t always a good idea The pros and cons of DIY'ing legal for your business, and when it's time to level up and hire a lawyer Why having the right professionals on your team can make all the difference

KEY TAKEAWAY: Working with a lawyer doesn’t have to be an intimidating one-way street. Having the right legal support on your team can keep you from needlessly spending on non-strategized legal work.

Sign up below to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.