The Rise of Corporate Natalie, Tapping Into the Creator Economy, and How She Balances Her Real Job

After experiencing the utter bleakness of 2020’s ‘Work From Home’ life, Natalie Marshall couldn’t help but take to TikTok to poke fun at the current state of Corporate America. With 400K Followers on Instagram and over 375K on TikTok with 15.4 Million likes, she has made people around the world laugh and bond over the shared hilarity of ‘New Normal’ nuances. But while Natalie has experienced a growing social footprint, she has continued to balance her full-time corporate job. Natalie retains her anonymity to do just that! In this episode, Natalie shares her rise to social media stardom and how she balances her side hustle with her real corporate job. We also dive into the creator economy and what brands can learn from the creators who are native to these platforms. Says Natalie, “You have to speak the language if you want to be successful on Tik Tok.” We discuss the mental health aspects of being a public person and how she handles the haters and protects herself. She also shares the hard work of being a creator and the importance of outsourcing what isn’t your core competencies. Plus so much more!