97 Sima Dahl: How to Build Your Personal Brand Using Sway Factor™

My guest on this episode of the Learning from Smart People Podcast is Sima Dahl. She talked about how to build your personal brand using Sway Factor™. Her insights will empower professionals to stand out, stay relevant and be in demand.

Here are several of the key points that Rob Oliver and Sima Dahl talked about:

The definition of personal branding
Sima's explanation of what is the Sway Factor
What you call yourself shapes how other people identify you
How to see your own self-worth (without being arrogant!)
Why letting your light shine is beneficial and not braggadocious
There is value in what you bring to the table as you are
What is a smile file? And why you need to make one!
Why credentialing is actually for you, not for others
The process of developing your personal brand
How to evolve your understanding of your talents and how it allows you serve your clients
Be aware! First impressions usually happen in a virtual space
Matching your online profile to your off-line brand and personality
How your employees personal brands build your organizational brand
The value of being a human online and allowing for the human to human connection
Why chicken à la King is going to make me think about potato chips

You can find out more about Sima Dahl, her free resources, her newsletter and her social media using the links below:

Website: https://www.SimaDahl.com

Twitter: https://twitter.com/simasays

Facebook:  https://www.facebook.com/simardahl

Instagram:  https://www.instagram.com/simasays/

Linkedin: https://www.linkedin.com/in/simasays/

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