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Ep 52: Brand Management In CPG, Uttam Mukherjee, Brand Manager for Fabric Care @P&G
Learn Educate Discover
English - September 24, 2016 19:32 - 59 minutes - 61.9 MB - ★★★★★ - 51 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Learn about a career in Brand Management in Consumer Products and Goods industry, in this discussion with Uttam Mukherjee, Brand Manager for Fabric Care, and ex-Senior Assistant Brand Manager for Tide, at P&G.
Some of the things we touch upon in this episode include:
1. What does a Brand Manager in CPG do?
2. Comparing Brand Management in CPG with Product Management in Tech
3. The end-to-end process of launching a new Brand and what a Brand Manager works on at each stage
4. Importance of consumer insights in Brand Management (Uttam shares an example from a case study on Old Spice)
5. The 4 qualities needed to excel as a Brand Manager
6. Typical Career Path
7. Interesting and Challenging aspects of the job
8. Recruiting tips for interested candidates
Thank you for listening!!
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