Guests: Nancy Harhut, Chief Creative Officer, HBT Marketing & John Sisson, President, HBT Marketing

Whether inbound or outbound, lead gen is all about communication, and now more than ever, improving communication is vital. So what steps can you take to improve the way you connect with consumers and your current customers? Nancy Harhut and John Sisson of HBT Marketing share tips, insights and stats in a new normal to help you make the most of your connections.