Stop Losing Money in Your B2B Sales Process Because of Bias

Leads To Growth

English - August 09, 2022 14:00 - 55 minutes - 38.2 MB - ★★★★★ - 92 ratings
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How do biases affect your B2B sales and marketing strategy?

Albert Einstein once said, “The measure of intelligence is the ability to change.”

As sales professionals, we are in the business of asking people to change. The human mind is complex and emotional, and we always underestimate that. We believe that people often make rational decisions.

In this episode, Chris interviews, Jeremy Pope-Founder of The Sales Call Overhaul.

We cover the following:

🥇Biggest Mistakes you are making in your B2B Sale that you don't know you are making

🥇The value of Mirroring Metaphors and transparency to create a pull in your sales process

🥇How to optimize and humanize your sales process to fit your unique team and offering.

Truth is, we have many cognitive biases that influence decision-making, which we sales professionals often use to promote products and services. In sales, choice bias affects your response to making a mistake.

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