023: Lessons for Leaders Part 4: How Using the StoryBrand Method Can Jumpstart Your Product and Brand

Stories are how we connect with people and ideas. StoryBrand is how you craft your message to your customer. How can you do that most effectively? First, understand the story that is most important is your customer’s story, not your story. It's not about telling people how good your products or services happen to be. The story you want to be crystal clear on is about your customer and their internal and external interests and needs. So, how can you use the StoryBrand method to jumpstart your product and brand? Well, that’s the focus of this episode! 

This episode closes out the four-part series on using Lean Startup ideas and methodologies for your manufacturing business. In case you missed the other episodes, here’s a quick recap: we started with the Lean Startup method basics and utilizing the Business Model Canvas. Then we moved on to crafting your value proposition; learning how to connect what you do and what you want to offer with what the customer really wants. And last week we talked about the customer discovery process. We uncovered how to go about learning more about your customers. In the final episode of this series, I share some ideas on how to clarify your message to your customer or stakeholders using the StoryBrand method. 

We’ll dive deeper into these concepts:

The story is about your customer - internal or external  - and not about you Creating clarity for your customers but also for yourself StoryBrand - what it is and why it’s useful, plus using the StoryBrand worksheet StoryBrand Marketing ideas, creating a “one-liner” for your product or business, and the importance of a clear call-to-action Moving your customer from Curiosity to Enlightenment to Commitment

My challenge to you this week is to try creating a “one-liner” for your business or project. And check out the StoryBrand book or the podcast and experiment with creating your own brand script using the seven steps mentioned in this episode.  Coming up next time on Leading the Factory Forward, I’ll be talking about what we can learn from Finding the Space to Lead and creating new habits of mind and action.

Resources and links mentioned:

Building A Story Brand, Donald Miller

Building a StoryBrand Website

Building a StoryBrand Podcast on Apple Podcasts or Stitcher

Dave Ramsey

 

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I thank you so much for being here and I’ll see ya next time on Leading the Factory Forward.

— Lynn

 

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