Hosts Professor Martin Glaum from WHU and Gori von Hirschhausen from PwC are joined in this episode by Dr Lars Grünert, the CFO of Trumpf, to discuss how family-owned businesses can better withstand crises. We also take a look at the fascinating story of how Trumpf has grown from a simple engineering company to a high-tech corporation, and how the company’s finance function has reflected and guided this transformation.

Hosts Professor Martin Glaum from WHU and Gori von Hirschhausen from PwC are joined in this episode by Dr Lars Grünert, the CFO of Trumpf, to discuss how family-owned businesses can better withstand crises. We also take a look at the fascinating story of how Trumpf has grown from a simple engineering company to a high-tech corporation, and how the company’s finance function has reflected and guided this transformation.


Episode language: German