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Liz Kershner, Senior Director for Strategy, Insights and Advanced Analytics at Delta Faucets
Leading Analytics Podcast
English - May 05, 2022 04:00 - 23 minutes - 31.7 MB - ★★★★★ - 9 ratingsMarketing Business Technology analytics brands data marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Diana Schildhouse, Chief Analytics and Insights Officer at Colgate
Next Episode: Inderpol Bhandari, Global Chief Data Officer at IBM
What could be at all analytical about an elegant kitchen or bathroom faucet? Actually lots. As the name suggests, the Delta Faucet Company is synonymous with products for showering, bathing, sinks, toilets, and steam showers. In this episode I visit with Liz Kershner who recently joined the company as Senior Director for Strategy, Insights and Advanced Analytics. We cover the hybrid organizing model that Liz has implemented, and the various roles that analytics plays including market forecasting and monitoring of consumer behavior and trends. We finish up with a few book recommendations that you won’t want to miss.