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IKEA and how they use Data and Analytics
Leading Analytics Podcast
English - October 05, 2020 16:39 - 34 minutes - 47.6 MB - ★★★★★ - 9 ratingsMarketing Business Technology analytics brands data marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Campbell's Soup and how they use Data and Analytics
IKEA, the big yellow and blue megastores that everyone loves, does more than just shape the way we live our lives. Underneath the clean lines and tasty meatballs, is a global data and analytics capability optimizing every decision made. In this episode, Drew Smith shares some of his secrets in leading a global analytics team from the company headquarters in Sweden.