![Leading Analytics Podcast artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts124/v4/3e/4c/5a/3e4c5a2b-f3b6-cd6a-a7c0-06f186875094/mza_4679807518765923535.jpg/100x100bb.jpg)
Disney and how they use Data and Analytics
Leading Analytics Podcast
English - December 18, 2020 23:49 - 23 minutes - 32 MB - ★★★★★ - 9 ratingsMarketing Business Technology analytics brands data marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mass General Brigham and how they use Data and Analytics
Walt Disney initially made his mark on the world through imagination and creativity, not deep science. But, don’t be fooled. Since its founding in 1923, The Walt Disney Company has grown into arguably the most dominant global entertainment brand, while also setting a high bar for operations. Mark Shafer, who manages decision science at Disney, discusses how data science-based thinking and operations has grown so important internally that it even has its own brand within the company.