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A little more about David Jenyns:

After 17 years working IN his business, David systemised himself out of his company (Melbourne SEO & Video) and hired a CEO to run it. Through this process, David became a systems devotee, went on to found systemHUB.com and started a movement called SYSTEMology.

Today, David's mission is to free business owners worldwide from the day-to-day operations of running their business.