Before the American West was settled and barbed wire closed off the range, the Code of the West was the one civilizing influence that could be relied upon. In his 2004 book, Cowboy Ethics – What Wall Street Can Learn from the Code of the West, Jim Owen made a heartfelt case for a new approach to business ethics — one that goes back to simple, timeless principles like those of the cowboy code. He also translated the unwritten Code of the West into Ten Principles to Live By.