Success Is Your Duty


Cardone’s life changed when he stopped waiting for success and began thinking of it as an ethical obligation—that is, as a duty to himself, his family, and his company.


Those who treat success as an option or who make excuses for not succeeding aren’t living up to their potential. And not living up to your potential is unethical. This applies to every aspect of life: work, marriage and family, health, faith, social contribution, and legacy.


People often think of success as an option, something that may or may not happen. Others settle for modest success.

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