First Impressions Counts

"You don't get a second chance to make a first impression," says James Uleman, Ph.D., a psychology professor at New York University and researcher on impression management. "In spite of the congeniality of many professional gatherings, judgments are being made and impressions formed all the time."

The fact is that when you first meet a person, he makes a judgment about you in approximately four seconds, and his judgment is finalized largely within 30 seconds of the initial contact.

The ancient Greeks spent a lot of time thinking and writing about the effect of one personality on another.

They broke down the process of communication into three parts, which they called ethos, pathos, and logos.

The ethos of communication is defined as the ethical part. This revolves around the person you really are and, more important, the person you are perceived to be.

Now, here are two things you can do immediately to put these ideas into action.

First, take complete control over every detail of your personal appearance and grooming. Resolve to look like a powerful, influential person in all your business activities.

Second, study fashion and proper dress so you know exactly what to wear and in what combination. Read a book, take a seminar or even hire an image consultant.

Small changes in your appearance can change your life.

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