Why do brands sponsor sport?
Leadership in Sport
English - May 09, 2021 17:21 - 48 minutes - 44.6 MBSports Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Northern Territory Major Events Company CEO Tim Watsford
Next Episode: The Road to the FIBA Women's Basketball World Cup 2022
A global marketer with 26 years experience, episode 85 features Ricardo Fort, Founder, Sport By Fort Consulting, a consultancy firm helping investors, sponsors, rightsholders, and athletes to build the right sports partnerships. Ricardo gives insight into why brands such as VISA and Coca-Cola sponsor sport, the process of sponsoring Olympic athletes, working with the likes of the NFL, IOC and ex-FIFA president Sepp Blatter, and where the future of sports marketing is heading.
Music by Qu4ntum Sounds. Say Hi on Twitter: @qu4ntumsounds