The Biology of Good and Evil: Paul Zak

Find out why over 1M people view his TED Talks. Join us, especially if you're in Public Safety for a rare look at how extraordinary experiences shape us, our happiness, wellbeing and performance. Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His latest book, Immersion: The Science of the Extraordinary and Source of Happiness (2022), identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact training among other benefits.