Your Message Matters

Julie Fry is the CEO and Founder of Your Expert Guest, a podcast booking agency specializing in connecting service providers and impact-driven leaders with top-ranked podcast shows. Before Your Expert Guest, Julie was the CEO of Business Among Moms (BAM), where she provided visibility and education for mom-owned small businesses. Prior to BAM, she spent 11 years as the National Account Manager for canine hardware company Chuckit. Passionate about the power of meaningful conversations, Julie aims to help experts and business owners leverage podcast guesting as a tool for increasing visibility, brand awareness, and lead generation.

Feeling stuck in your career despite having a clear vision for your future? You might be yearning to break free from the confines of corporate life and pursue your entrepreneurial dreams. But how do you navigate this transition while ensuring you gain the exposure needed to thrive in your new venture?

Podcast matchmaker Julie Fry shares her remarkable journey from corporate America to entrepreneurship. With over 2300 interviews booked for clients and a keen focus on tracking business growth through podcast appearances, Julie unveils the power of podcasting as a tool for thought leadership and audience engagement. To be an effective podcast guest, you must showcase your expertise and connect with the audience by understanding your audience and building a relationship with the host.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Julie Fry, the CEO and Founder of Your Expert Guest, to discuss how to ensure your message matters as a podcast guest. Julie talks about how she created Your Expert Guest, who should consider being a podcast guest, and tracking the ROI of your podcast appearances.