[The Men Who Support the Women] Keep Rocking the Boat

Steve Crandall is the CEO of ProMotion Holdings Global, a leading national provider of communications consulting and content technology solutions. As CEO, he has overseen the organization’s growth from its founding to one of the largest LGBTQ-owned businesses in the Pacific Northwest. As a serial entrepreneur, strategic thinker, and community activist, Steve’s award-winning creative work has appeared on local and national news. He serves on numerous nonprofit boards and was named the Greater Seattle Business Association’s “Business Man of the Year” in 2005.

Although women have gained some authority in the business world, male leaders continue to outrank their female counterparts in every sector. How can you inspire young women to pursue leadership roles while dismantling the barriers to gender equality?

As an advocate for workplace diversity, Steve Crandall believes that women play a crucial role in business decisions by bringing unique perspectives and insights to any undertaking. He has built an entirely women-led executive team that makes key decisions on equal pay and leave to facilitate widespread change. Steve encourages women to challenge the status quo and remain assertive and headstrong to obtain a leadership position.

CEO of ProMotion Holdings, Steve Crandall, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show, to discuss the importance of a women-led team. Steve also talks about the evolution of female leadership, how to recognize women’s skills in the workplace, and advice for breaking the glass ceiling in a male-dominated workforce.