Making the Uncomfortable Comfortable

Imelda Alejandrino is the CEO and Creative Director at AP42, a top-performing digital team specializing in advertising, branding, direct marketing, and technology. As a seasoned digital strategist, she has over 25 years of experience leading innovative creative efforts across various platforms.

Imelda’s work has spanned digital AR/VR, film, retail packaging, and events. She has collaborated with major brands, including Accenture, Meta, General Motors, and Chevron and launched Oggi, an immersive digital reality application, in 2020.

When embracing creativity and innovative ideas in your work, you’re likely to encounter resistance from those who are skeptical of new technologies. Rather than shying away from the new and uncomfortable, you can embrace it. How can you nurture creativity in a fast-paced digital world?

Creative powerhouse and digital visionary Imelda Alejandrino champions using immersive digital realities to strengthen connections and create memorable experiences. Yet attitudes toward technology adoption have been negative, so eliminating the associated fear with open communication and demonstrations is crucial in promoting widespread adoption. Imelda notes that mentorship, networking, and engaging in continuous learning have allowed her to develop groundbreaking new ideas in her career.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Imelda Alejandrino, the CEO and Creative Director at AP42, to discuss technological innovation. Imelda delves into practical applications of virtual reality, the metaverse, and the human aspect of digital engagement.