Tech Marketing Trends
189 episodes - English - Latest episode: 2 days ago -B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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Episodes
Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinisa & Maureen Muthua
April 24, 2024 07:37 - 37 minutes - 17.3 MBReady for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland. Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during ...
The Power of Nonverbal Communication - David Schneer
April 17, 2024 10:06 - 32 minutes - 15.1 MBThis week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape. David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers abo...
How to hardwire innovation into your organization's DNA -Ben Bensaou
April 10, 2024 09:58 - 47 minutes - 65.2 MBOur guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author. Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate. In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA....
Sales Enablement and it's impact on the Tech industry - Paul Butterfield
April 03, 2024 13:40 - 38 minutes - 17.7 MBFounder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant. Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement. In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiat...
Sales Enablement - Paul
April 03, 2024 13:40 - 38 minutes - 17.7 MBFounder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant. Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement. In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiat...
Transforming Sales: The Power of Habits and Trust
March 27, 2024 07:22 - 34 minutes - 47 MBIn general, prospects don't trust sales people. How does your sales team overcome this challenge? In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers. 95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour. Andrew is the...
Transforming Sales: The Power of Habits and Trust - Andrew Sykes
March 27, 2024 07:22 - 34 minutes - 47 MBIn general, prospects don't trust sales people. How does your sales team overcome this challenge? In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers. 95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour. Andrew is the...
The Power of Storytelling - Philipp Humm
March 20, 2024 14:03 - 31 minutes - 14.5 MBWhat makes a good story, and how does one best structure it? Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions. In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate you...
AI-Powered Sales Coaching - Matt Doyon
March 13, 2024 13:49 - 32 minutes - 45.1 MBAI has revolutionized just about every industry. Sales development is no exception. Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals. Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development....
MarTech Trends in 2024 - Scott Brinker
February 07, 2024 08:17 - 37 minutes - 51.3 MB🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. "...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers". - Scott Brinker Learn more about this, and about other martech trends in 2024, by ...
On-page SEO optimization hacks for B2B content success - Chima Mmeje
December 20, 2023 07:50 - 23 minutes - 31.7 MBIs your B2B company ready for SEO in 2024? 🌐 Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We also discuss practical tips for B2B marketers on integrating products into content and go-to-mar...
Navigating the RevOps Landscape - Babs Milaszkiewicz
November 29, 2023 07:12 - 28 minutes - 39.5 MBTune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more! Some takeaways from the episode: * Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for custom...
MarTech Industry Trends & Best practices - David Raab
November 01, 2023 10:38 - 27 minutes - 37.8 MBAre you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices. Some of the key takeaways from the episode: 🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTec...
5 Things That Don’t Work Anymore Within B2B Growth - Lincoln Murphy
October 25, 2023 06:11 - 28 minutes - 39.1 MBThis week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth. For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective. Discover actionable insights on refreshing outdated strategies, connecting authentically with your audience, why adaptability is...
Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies - Janet Jaiswal
October 19, 2023 08:26 - 29 minutes - 41.2 MBWe're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally. Some takeaways from the episode with Janet: - Quantify TAM and SAM: Understand your...
Elevating Customer Engagement: Insights from Verint - Celia Fleischaker
October 11, 2023 12:09 - 23 minutes - 31.9 MBWe're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies. In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies. Tune in for industry leader exper...
Business Adoption & Use of AI - Michael Fauscette
October 04, 2023 09:17 - 32 minutes - 44.4 MBIn this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI. Some key takeaways: 🤖 87% of companies plan to increase their AI spending in the next 12 months 🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI 🤖 Michael is opti...
Disrupting the FinTech Industry - Bish Smeir
September 20, 2023 07:35 - 29 minutes - 40.9 MBIn the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems. Key Takeaways from the episode: 🔑 The importance of rethinking traditional financial systems 🔑 How FinTech is leaning towards decentralization 🔑 The potential of tokenized rewards to revolutionize loyalty prog...
Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop
September 13, 2023 08:41 - 35 minutes - 49.3 MBNavigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️ 📝 Key Takeaways: 1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯 2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄 ...
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
April 19, 2023 07:38 - 30 minutes - 42.1 MBTune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands. In this podcast, Drew shares his expert insights on... 💡 Streamlining B2B marketing processes. 💡 Strategies for developing B2B brands with a competitive edge. 💡 Key determinan...
The Content Sweet Spot - Mark Williams
April 12, 2023 11:59 - 41 minutes - 57.5 MBOur latest podcast episode features a true expert in the field, Mark Williams aka "Mr. LinkedIn". Mark is a LinkedIn trainer, podcaster, speaker, and social selling expert with years of experience and knowledge to share. Join us as Mark talks about "The Content Sweet Spot" on LinkedIn. In this podcast, Mark shares his expert insights on... 🎯 Establishing a prominent presence on LinkedIn. 🎯 Understanding one's target audience to determine the best content to publish. 🎯 Balancing the persona...
Changing B2B purchasing habits - Laura Erdem
March 22, 2023 09:31 - 26 minutes - 36.7 MBDiscover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage. In this episode, Laura shares he expert insights on… 💡How the B2B purchasing habits changed in recent years and what factors influenced them. 💡Strategies that the marketing department can employ to minimize the potential negative impac...
Bringing Creativity to the Sales Process: An Exploration of Prospecting Techniques - Mafalda Johannsen
March 13, 2023 06:17 - 24 minutes - 34.1 MBTune into our latest podcast episode featuring Mafalda Johannsen, Director of Business Development & Customer Success at Wonderway, as she shares her best tips on applying creativity to prospecting techniques. In this podcast, Mafalda shares her insights on... 📈 Incorporating creative thinking into your prospecting strategies. 📈Discovering techniques to train you and your sales team to think outside the box and develop creative solutions to sales challenges. 📈Understanding the common pitfa...
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
March 02, 2023 11:14 - 31 minutes - 43.1 MBJoin us in our latest podcast episode with Gina Balarin, a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics, Gina shares her valuable insights on B2B leadership best practices for change. In this episode, Gina shares her expert insights on... 🔑 Effective internal communication strategies. 🔑 Adapting communication styles, and the importance of listening in effective communication. 🔑 Na...
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
February 23, 2023 11:15 - 28 minutes - 38.6 MBAre you interested in leveraging the full potential of LinkedIn for B2B success in 2023? Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, includi...
Boosting Demand Generation Success - Adam Holmgren
February 08, 2023 12:33 - 29 minutes - 40.5 MBAre you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡 Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept. The episode will among other things be about… 🎯 ... understanding the concept of demand gen. 🎯 ... the importance of focusing on quality leads rather than quantity. 🎯 ... what metrics to use in your demand gen strategy. Listen in...
The Journey to Silo-Free Content Strategy - Ashley Faus
January 25, 2023 10:07 - 33 minutes - 45.9 MBHow can we shift from being fully funnel-based to using a silo-free content strategy? In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian. This episode will be all about… 💡 ... the importance of rethinking the audience journey. 💡 ... how to create a silo-free content strategy. 💡 ... introducing the "playground" and silo-free content strategy concept to your team. 👇🏼 Listen to the full episode with Ashley here to get all...
B2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash Karuppanan
January 20, 2023 10:39 - 33 minutes - 46 MBWant to find out how 6-Figure buyers would buy in 2023? In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems. This episode will be all about… 💡 ... how different is the B2B buyer’s journey today. 💡 ... how dark social is affecting your brand. 💡 ... trends and tactics in Account-based Marketing. 👇🏼 Listen to the full episode with Omprakash here to get all the insights! If you want to know more or get in touch...
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
January 05, 2023 07:40 - 29 minutes - 40 MBInterested in discovering the key to B2B success in driving innovation and growth for your company? 🔑 Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want. In this episode, Étienne gives you an insider’s guide to.. 💡… what the crucial elements are when innovating and driving growth in b2b tech companies. 💡... the foundation of lean B2B marketing. 💡… how"re-energizing" your product ca...
Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
December 14, 2022 14:27 - 34 minutes - 47.1 MBDo you want to know more about how to break through the noise with the help of website personalization and targeted B2B content? In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo. In the episode Kirsty shares insights around... 💡 The challenges of website personalization. 💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy. 💡 How ...
[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand
December 02, 2022 09:53 - 12 minutes - 16.9 MBIn this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore. Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales! If you want to know more or get in touch with Jakob, you'll find more information in the links be...
How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
December 01, 2022 08:21 - 21 minutes - 29.8 MBDo you want to grow fast as a B2B company with digital marketing? In this week’s podcast episode, we welcome Neil Patel who is a well-seasoned professional marketer as well as an author and entrepreneur. He’s a Co-founder of NP Digital which focuses on creating innovative, adaptive, and data-driven digital marketing plans. Neil shares insights on some low-hanging fruits and key drivers for B2B tech companies to spur revenue growth. He gives a picture of how much time he puts into creating ...
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
November 23, 2022 14:31 - 33 minutes - 46.4 MBAre you spending your budget trying to sell to an unsellable generation? In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps g...
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
November 16, 2022 13:21 - 33 minutes - 46.2 MBThere are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings? This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content...
The Road to Profitability in a Sustainable Way – Jeremy Spijker
November 10, 2022 09:45 - 35 minutes - 49 MBThis week's podcast episode🎙is guested by Jeremy Spijker, Managing Director at Winning by Design. He is sharing the process that Winning by Design is adopting when working with high-growth companies to drive demand and leads📈 Jeremy emphasizes that it is crucial to make use of measurable data and scientific approaches in sales and marketing funnels. If you have a deep understanding of the whole process and the different elements within, and the underlying data, you can positively impact the...
The Importance of Creativity in B2B Marketing – Jason Miller
November 03, 2022 14:12 - 33 minutes - 45.4 MBDo you know which professional skill can never be replaced by AI? You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies. Jason emphasizes that creativity is the differentiator and success factor, and his approach ...
Random Acts of Marketing – John Ryan
October 26, 2022 12:44 - 33 minutes - 46.4 MBIn this podcast episode, John Ryan talks about how to get the most out of your marketing efforts. As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marke...
Using Behavioral Science in Marketing – Nancy Harhut
October 20, 2022 07:01 - 33 minutes - 45.8 MBIn this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability. Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understandin...
Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage
October 12, 2022 10:03 - 27 minutes - 38 MBB2B marketing and sales technology are constantly evolving, and it can be tough to keep up. In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023. Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack. If you want to know more ...
10 Keys to Creating a Differentiated Experience – Stan Phelps
October 06, 2022 14:20 - 26 minutes - 36.9 MBDoes your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic. “Your brand today ...
Influential Leadership in the Tech Industry - Daniel Priestley
September 28, 2022 12:42 - 38 minutes - 53.1 MBDo you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards. Some questions answered during this episod...
Partner Marketing Trends, Insights and Challenges in 2022 - Linda Ronningen
September 21, 2022 09:25 - 28 minutes - 39.1 MBDo you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy. Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a ...
Partner Marketing Trends, Insights and Challenges in 2022 - Linda Rønningen
September 21, 2022 09:25 - 28 minutes - 39.1 MBDo you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy. Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a ...
How A.I. and Interactive Voice Tech Will Disrupt Audio Content Creation and Distribution - Carl Robinson
August 09, 2022 07:50 - 30 minutes - 41.3 MBThis week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your ...
How to Take Your SEO to The Next Level - Brandon Leibowitz
July 06, 2022 06:15 - 22 minutes - 30.9 MBDo you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid advertising. If you want to know more or get in touch with Brandon, you'll find more information in ...
Uncovering The Truth of ABM Strategies in Europe - Leanne Chescoe
June 15, 2022 06:43 - 25 minutes - 34.9 MBIn this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region. Tune into the episode to learn about the uncove...
How to Bring Humans and Search Bots together - Jeff Coyle
June 09, 2022 09:11 - 29 minutes - 40.6 MBHow can one bring humans and search bots together? This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues. If you want to know more or get in touch with Jeff, you'll find more information in the ...
The Future of Selling - Tony Hughes
June 03, 2022 07:29 - 30 minutes - 41.2 MBDo you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward. Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven perfor...
Unleash Your Primal Brain for Effective Lead Gen - Tim Ash
May 25, 2022 06:38 - 29 minutes - 41.1 MBWhat is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action? In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions. Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash...
How sales and marketing can work together within agile frameworks - Bethan Vincent
May 17, 2022 09:39 - 27 minutes - 38.2 MBShould sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly. In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise. Bethan is B2B Marketing Consultant with over 10+ year’s experienc...