![Advisers Assemble - Lead Generation For Financial Services artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/29/87/53/2987531b-e9e0-d1f9-440b-6f04366a079e/mza_2199959857001604460.jpg/100x100bb.jpg)
Value Of A Click - Alex Curtis
Advisers Assemble - Lead Generation For Financial Services
English - May 20, 2024 05:00 - 12 minutes - 11.7 MB - ★★★★★ - 1 ratingBusiness financial services lead generation mortgage marketing insurance marketing finance marketing mortgage leads finance leads insurance leads advisers assemble advisors assemble Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Understanding the value of a click
Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.
In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:
Website 1 £6,240 pounds worth of traffic in the last 28 days.
Website 2 with £6,900 worth of traffic in the last 28 days.
Website 3 with £27,000 worth of free traffic in the last 28 days.
Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.
Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.