Marketing to healthcare CIOs — our 2022 survey results
Lay of the Brand
English - January 31, 2023 15:00 - 27 minutes - 19.2 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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For healthcare technology marketers, knowing where to focus your efforts and your resources starts with understanding what CIOs really want from you — and what they don’t. What’s the best way to reach this elusive group, what are they reading and watching, and how can you avoid being the one who misses the mark?
To find out, we're talking with Amanda Bury, Chief Commercial Officer at healthcare platform creator, Infermedica. She'll give us her real-world insights, along with her take on Merritt Group's survey of healthcare CIOs, that spells out how to connect with that valuable market.