B2G ABM prospecting with Mark Amtower
Lay of the Brand
English - May 18, 2021 13:00 - 25 minutes - 17.4 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 16. Diversity, Equity and Inclusion (DE&I)
Next Episode: 18. Aligning Marketing and Sales for B2G ABM and DBM
Much of an ABM program's success is dependent on knowing who the decision makers, contributors and influencers are. How can marketing and capture teams identify and categorize the right targets? And once you’ve found them, how do you apply that knowledge to a campaign cycle that can last up to 2 years? Mark Amtower of Amtower & Company joins us to provide insights and next steps that B2G marketers can put into action immediately.