29. B2B Influencer Marketing
Lay of the Brand
English - February 21, 2024 10:00 - 35 minutes - 24.1 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2024 B2B Media Outlook with Sam Whitmore
Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too.
Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.