15. Do newswires have a future?

Lay of the Brand

English - December 18, 2020 15:00 - 21 minutes - 15 MB - ★★★★★ - 7 ratings
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Next Episode: 16. Diversity, Equity and Inclusion (DE&I)

News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart news providers, bloggers, social media influencers and independent journalists? Gregg Castano, CEO of News Direct, an upstart staffed by newswire industry veterans, discusses how newswires and content delivery continue to evolve and the ways PR and marketing pros can take advantage of these changes.