Lay of the Brand artwork

10. CMO Insights: Strategies for Getting Back to Business Part 1

Lay of the Brand

English - June 24, 2020 19:00 - 30 minutes - 21.2 MB - ★★★★★ - 7 ratings
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Previous Episode: 9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
Next Episode: 12. How to Land Funding in Today’s Environment w/ S3 Ventures’ Eric Engineer

Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncertain times.