Law Firm Marketing Decoded
178 episodes - English - Latest episode: 10 days ago - ★★★★ - 6 ratingsOnline legal marketing demystified for solos and small firm lawyers.
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Episodes
Optimizing Your Law Firm Website for AI Searches
April 17, 2024 20:49 - 13 minutes - 12.4 MBAs a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and strategically, the benefits are many for your law practice. It can help you save time producing high-quality work and in turn reduce your work-...
Four Must-Have Legal Website Features
April 11, 2024 17:33 - 11 minutes - 10.7 MBNew tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can b...
Scrollers versus Multi-Page Law Firm Websites
March 26, 2024 22:02 - 16 minutes - 15.5 MBWhat's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resource...
Do I Need Digital Badges for My Law Firm Website?
March 18, 2024 15:57 - 6 minutes - 6.1 MBWhat is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics we...
3 Types of Legal Blog Prompts to Try with ChatGPT
February 26, 2024 21:14 - 11 minutes - 10.1 MBBrainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and ...
What Google Wants from Your Website in 2024
February 08, 2024 20:36 - 19 minutes - 18.2 MBFor many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort. In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website...
3 Tips for Growing Your Law Firm in 2024
January 31, 2024 17:49 - 16 minutes - 15.2 MBThe most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about how you can audit your 2023 marketing progress, how you can make the most of the marketing assets...
Should My Firm Accept Electronic Payments On My Website?
January 22, 2024 19:37 - 10 minutes - 9.39 MBThe way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost your revenue and save some time. In this episode of the Law Firm Marketing Decoded podcast, we take a look into how your law firm website can b...
Advanced Strategies for Successful Legal Blogging
January 09, 2024 18:47 - 11 minutes - 10.3 MBBlogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition. In this episode of the Law Firm Marketing Decoded podcast, we’ll be reviewing the top reasons your firm should be blogging, tips and best practice...
10 Reasons an Agency Puts Your Law Firm Website at Risk
December 27, 2023 18:31 - 15 minutes - 14.5 MBIt has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of the market. With so much at stake, it is hard to believe that so many solo attorneys and small law firms relinquish control of their websites ...
Your Guide to ChatGPT for Legal Blog Writing
December 06, 2023 21:13 - 15 minutes - 14 MBWith recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. For busy lawyers, it can be difficult to find the time to consistently research, produce, and publish blog cont...
Using Google’s People Also Ask (PAA) to Boost Your Legal Marketing
December 01, 2023 16:14 - 15 minutes - 14.6 MBHow can I increase my law firm’s online presence? It’s a question we hear so often from attorneys. This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic response because the answer is multi-faceted and includes a professional website, strong written content, and a strategy to incorporate and reach potential clients. If you ask Google the same questi...
Four Signs Your Website is Mobile Friendly
November 20, 2023 17:27 - 8 minutes - 7.86 MBEffective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if any, they should take next. As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. That being said, a fa...
Essential Search Engine Strategies for Attorneys
October 27, 2023 19:07 - 11 minutes - 10.6 MBSince its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and even encourages – a conversational tone for search queries. For small law firms, a strong online presence is vital in attracting potential clients and establishing credibility. However, in an ever-changing digital landscape, i...
Small Budget Big Impact: Paid Advertising and Your Firm
October 23, 2023 18:27 - 14 minutes - 13.2 MBIf you’re a frequent user of Google's search engine, you’ve likely noticed the ever-growing presence of paid advertisements on search results. It’s no secret that these top advertising spots tend to cost a lot of money for businesses to purchase and upkeep. Because of this, it can be daunting for solos and small law firms to strategize how to keep up with their local competitors without sinking all of their marketing dollars into ads. As a small business owner, a minimal – or nonexistent –...
How to Use Google's AI-Powered Search Tool for Better Legal Marketing
October 10, 2023 15:21 - 8 minutes - 7.72 MBIn response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year. To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to "reduce the number of steps it takes for the searcher to accomplish a task or complete a goal with this new tool." When considering the primary goal of your law...
How to Grow Your Firm By Building Social Proof
October 04, 2023 21:37 - 14 minutes - 13.2 MBIt’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen. This is what we call social proof –– the idea that certain societal norms exist, and to act within those norms, people make decisions based on the decisions of others. Social proof is important for lawyers for a very simple reason: It works. When lawyers, especially solo attorneys and smal...
Your SEO Checklist: Search Engine Visibility
September 18, 2023 17:31 - 6 minutes - 6.2 MBYour firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your website’s visibility on search engines. So, what are these behind-the-scenes optimizations, and how can you be sure that your website is working as hard as it should be? In this podcast, we will ...
Your SEO Checklist: User Experience Boosters
September 06, 2023 19:00 - 5 minutes - 4.87 MBSearch engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design can help your website perform better on search. However, in order to take your website to the next level of search engine visibility, there are other factors that can contribute to better SEO for your site. In this episode o...
Your SEO Checklist: Technical Website Must-Haves
August 23, 2023 14:52 - 9 minutes - 8.33 MBIf you’re on the pursuit for better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO, is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your website you need to have written content that is high-quality and easy to find on search. But, what about all the technical aspects of SEO that are considered “under the hood” when it comes to having a successful website? ...
Your Game Plan for Dealing with Negative Google Reviews
August 18, 2023 20:16 - 8 minutes - 7.58 MBReviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them or they’re trying to compare their available options, a positive review can make or break your conversion. Sometimes, however, a review can be negative. Listen to our latest Law Firm Marketing Decoded podcast for the first s...
Should Attorneys Be On Threads?
August 09, 2023 17:03 - 8 minutes - 8.21 MBThreads is the newest social media on the scene and has many attorneys wondering: Should I, a solo or small law firm, be on Threads? Threads was created by Meta, IG’s parent company, and it offers a Twitter-like experience that promises new opportunities to connect, engage, and be a part of a new era of social media. Since its release, so many individuals, brands, and businesses have jumped on the chance to establish themselves on the new platform. In our latest Law Firm Marketing Decoded ...
Creating Your Legal Marketing Funnel
July 31, 2023 19:30 - 10 minutes - 9.37 MBFor many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service. Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales. F...
Four Tactics for Better Client Conversion
July 13, 2023 19:47 - 8 minutes - 7.67 MBAs a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most reliable employee. It works 24/7/365 to drive business to your law firm without a single complaint or objection. Plus, it’s probably doing all of...
Artificial Intelligence and Your Law Firm
June 30, 2023 15:40 - 7 minutes - 7.15 MBIn recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do I use it for my practice? Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, t...
Is Your Marketing Agency Doing This? 5 Unethical Marketing Tactics
June 20, 2023 13:05 - 9 minutes - 8.38 MBWhen it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? In our latest Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tacti...
Client Personas: The Basics
June 08, 2023 15:06 - 7 minutes - 6.55 MBThe content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites. One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to cre...
How to Know if You Need Multiple Law Firm Websites
May 15, 2023 19:40 - 8 minutes - 7.8 MBThere are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications...
3 Ways to Satisfy Google’s Search Quality Guidelines
May 05, 2023 19:46 - 6 minutes - 6.24 MBEvery website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T o...
The Three Zones for Social Media Success
April 24, 2023 16:09 - 11 minutes - 10.2 MBAs an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources. To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for yo...
5 Mistakes to Avoid on Your Practice Area Pages
April 12, 2023 14:39 - 9 minutes - 8.35 MBPractice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your ...
Breaking Down Bounce Rate for Your Law Firm Website
March 27, 2023 20:18 - 10 minutes - 9.36 MBWhen you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.
5 Ways to Take Your Web Design from Good to Great
March 17, 2023 14:39 - 16 minutes - 15.2 MBPart of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Listen to our latest Law Firm Marke...
6 Ways to Repurpose Your Website Content
March 07, 2023 18:03 - 22 minutes - 20.6 MBDid you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing? It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your wor...
Tips and Best Practices for Your Case Results Page
February 27, 2023 20:34 - 9 minutes - 8.3 MBYour law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing...
Adjusting to Shifts in the Legal Market
February 21, 2023 18:18 - 10 minutes - 9.73 MBWhen it comes to change, how flexible is your law firm website? Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best su...
Using Google to Drive Business to Your Firm
February 13, 2023 19:33 - 10 minutes - 9.16 MBWe all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence. Using Google’s search engine traffic to successfully drive business to your firm can be very...
3 Touch Points to Manage Your Referral Relationships
January 30, 2023 21:06 - 6 minutes - 6.34 MBReferrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm. Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.
Developing a Brand Personality for Your Firm
September 19, 2022 17:13 - 12 minutes - 9.68 MBMany solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client. In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how ...
Developing Content for Practice Area Pages
September 02, 2022 19:21 - 8 minutes - 7.14 MBOne of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever. In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.
How to Get Started with Google Business Profile
August 23, 2022 16:15 - 12 minutes - 9.78 MBIn this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.
Pros and Cons of Adding Video to Your Website
July 28, 2022 13:01 - 9 minutes - 7.51 MBThe written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using vi...
How and Why to Invest in Your Law Firm's Website Now
June 30, 2022 14:12 - 17 minutes - 14 MBFor small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm's website, as well as how to create a dynamic, engaging exper...
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)
June 23, 2022 13:26 - 23 minutes - 19.2 MBAs the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
Social Media Posts That Work to Drive Traffic to Your Website
June 16, 2022 13:42 - 12 minutes - 9.8 MBNot all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website. Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s ...
Everywhere Your Web Address Could (and Should) Be
May 26, 2022 15:55 - 13 minutes - 10.8 MBYour website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.
Your Website: How It Powers Your Law Firm's Growth
May 12, 2022 15:01 - 14 minutes - 11.8 MBLaw firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website work harder for your law firm -- and benefit your practice and clients at the same time.
Getting Your Website to the Top of Google
May 05, 2022 13:41 - 19 minutes - 15.3 MBMany attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.
The Pitfalls of Do-It-Yourself (DIY) Website Builders
April 21, 2022 16:48 - 25 minutes - 20.7 MBSmall law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a general website builder can be a viable option. However, for many attorneys, going the do-it-you...
How to Boost Efficiency at Your Law Firm
April 08, 2022 10:25 - 47 minutes - 41.4 MBEfficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to ...