Episode 62: Attracting New Clients Through Word-of-Mouth Marketing with Bill Bice, Founder and CEO of Boomtime

What you’ll learn in this episode:

How data can guide and improve your marketing content and engagement. The two ways law firms can grow, according to Bill. Why the key to successful content marketing, especially for smaller law firms, is to hire an experienced outside expert rather than trying to do it internally. Bill’s definition of “word-of-mouth” marketing and how this can grow your firm. The biggest opportunity that most attorneys aren’t taking advantage of to drive new business.

Bill Bice, founder and CEO of Boomtime, is a serial entrepreneur who is passionate about helping small businesses grow. A programmer at heart, Bill founded Boomtime to create a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for law firms and B2B at scale. Bill started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Thomson Reuters eventually acquired ProLaw and Bill joined the $2B West division where he went on to establish West km, a knowledge management software that integrates with a firm’s work product while incorporating Thomson Reuters’ Westlaw enhancements and legal research technology.

Additional resources:

Website Bill’s Twitter Bill’s LinkedIn Boomtime LinkedIn Facebook Instagram