Episode 5: How to Market Your Practice (Basic Principles of Trust-Building)
The 80/20 Principle
English - July 17, 2018 07:30 - 12 minutes - 11.6 MB - ★★★★★ - 80 ratingsManagement Business Marketing attorneys lawfirm lawfirmpracticemanagement lawyers smallfirmlawyer soloattorney sololawyer technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices.
Trust is not based on logic or reason. It’s based on emotion and empathy.
There are deep-seated psychological principles you need to grasp in order to build trust effectively, and tastefully. But the good news is, the principles are easy to grasp. And this episode will explain the basics of the psychology of trust-building.
AND...if you want to learn more about how to make your law practice more profitable and easier to manage, check out my online course: LawFirm Autopilot.
If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices.
Trust is not based on logic or reason. It’s based on emotion and empathy.
There are deep-seated psychological principles you need to grasp in order to build trust effectively, and tastefully. But the good news is, the principles are easy to grasp. And this episode will explain the basics of the psychology of trust-building.
AND...if you want to learn more about how to make your law practice more profitable and easier to manage, check out my online course: LawFirm Autopilot.