Launching with Heart artwork

Launching with Heart

19 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 5 ratings

Launches can be scary. I get it. It feels like they have to be perfect. But do you know what happens when we wait for perfection?

It never comes!

Hey, I'm Lizzie, a launch content coach. My mission is to teach online coaches to embrace their unique launch archetypes to create launch strategies that are profitable, scalable, and strategic.

The truth is ALL launch strategies work, but the true magic comes in when you can embrace your launch archetype & plan your launches around your strengths.

That is where I come in! I mix my experience with launching and project management to help my clients develop systems for their launch that make it easy-to-implement and a repeatable process that can grow as they do. My goal is to help you embrace the mess and take the fear out of launching in your business.

If you’re ready to launch with ease, confidence, and excitement with a personal approach just for you then you’ve come to the right podcast!

Want to connect outside of the podcast?
Connect on IG: @lizzie.seaburg
Visit the website: www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de

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Episodes

Combat Launch Fatigue With These Tips

March 02, 2022 05:00 - 22 minutes - 15.8 MB

Do you dread the inevitable exhaustion that comes along with launching an offer? Well - what if that exhaustion didn’t have to be so inevitable? Just because society and corporate structure make us think that working, working, working until we’re burnt out is what we HAVE to do doesn’t mean it has to be our reality… This episode talks about how you can launch WITHOUT that feeling of exhaustion & burnout.  Many of us equate the idea of a launch with being utterly drained and exhausted by ...

Creating Content That Converts to Qualified Leads

February 23, 2022 05:00 - 23 minutes - 32.3 MB

You put a LOT of time and energy into your content, so I know that you want it to be as effective as possible. With that being said, you want to ensure that your content aligns with your offer so that it attracts the right audience. That, my friend, will turn into sales! This episode is somewhat of a guide to creating content that aligns with your offers so that the leads you’re getting are perfectly curated for your offer. Don’t let the time and effort you put into your content be misgu...

Three Things You Must Do During Every Launch

February 16, 2022 05:00 - 23 minutes - 32.5 MB

There are SO many things going through your mind as you prepare to launch (and actually execute your offer), and I want to help you remember some important things you MUST do to ensure the best chances for success… This episode provides insight into three things to remember throughout the launch process.  Launching can be downright stressful, but it doesn’t need to feel like you're amidst chaos as it’s happening. Instead, you can get organized in order to feel confident in your launch an...

Creating Sales Content That's Not Sleazy: Part 1

February 09, 2022 05:00 - 35 minutes - 48.6 MB

It’s time to reframe the idea of sales and stop thinking that you’re coming off as sleazy and selfish when talking about your offer… This episode focuses on how you can sell in a way that feels good for you! I know that many people have a tendency to equate the idea of sales with being sleazy and selfish, even when they’re thinking in terms of their own offer. That fear can quickly dictate the way you approach selling, and not in a good way. I want to eradicate these thoughts and help yo...

Revealing the Truth About Online Coaching Strategies

February 02, 2022 05:00 - 29 minutes - 41.3 MB

I’m ready to let you in on a secret about the marketing industry… This episode is all about examining your strategy and finding what works! The juicy secret I’m unveiling is to help you understand that whatever business strategy works for you is the right one to spur your success. Although many in the industry want you to believe there’s only one key to achieving your goals, I promise you there are many that will unlock the doors you’re looking to walk through. In this episode we’re go...

The Art of Leveraging Your Content Wisely

January 26, 2022 05:00 - 32 minutes - 45.1 MB

Ready for a wild ride? This one is all about content repurposing! I absolutely love having my content do more than one job—you know that I love efficiency, so when I can take content and use it for more than one purpose and when I can have it be across platforms, I can have it be giving value in multiple locations and multiple ways when it can reach people in the way that really impacts them best—it’s amazing! In this episode we’re going to talk about: What content repurposing is Th...

Use This Content Strategy to Master Sales in Your Business

January 19, 2022 05:00 - 28 minutes - 38.6 MB

I am stoked for this episode! Wondering why? Creating content that converts! We are talking about how to create a content strategy that’s going to be leveraged for sales for your business.  I’m diving into the process that can help you create a content strategy to be leveraged for your online business sales. Wondering what this looks like? What you have to do? What you need to understand and why shouldn’t just go cold turkey from nurturing people in your DM’s to trying to sell one-...

How Are You Teaching Your Audience to Buy From You?

January 12, 2022 05:00 - 26 minutes - 36.1 MB

Are you getting burnt out from trying to show up in every DM to engage with your audience? Ready to stop having to show up all of the time and still constantly engage with your audience to drive sales? It’s time to shift your focus and realign with a few steps that will really help you become more efficient and bring your content to the next level.  By leveraging your content, it allows you to be the backup for your content. It takes the pressure off and gives you space to breathe. Rem...

How to Set Effective Goals to Lead Your Brand to Success

January 05, 2022 05:00 - 29 minutes - 40.5 MB

On this episode of Launching with Heart, I am covering the reflections I have on my biggest lesson I learned about marketing from 2021. In addition to that, I’m diving into what I’ll do differently in 2022 to spur more success and efficiency. It’s so important to evolve your business and learn from the past in order to create a sound future. I’m excited to share my reflections with you as we start 2022! Here’s what I cover on this episode: My Biggest Marketing Lesson from 2021 How I’l...

The 4 Essential Systems You Need to Fully Optimize Your Profits

December 29, 2021 05:00 - 26 minutes - 36.4 MB

On this episode of Launching with Heart, I am covering the four systems to put into place for your launches. These systems are vital in making your launches repeatable and reliable. They will help you in SO many aspects of your business - from maintaining your sanity during a launch to going to a one-to-many sales system. Here are the four systems I discuss: Sales System Content System Organization System Support System These systems are complete game-changers for your launches tha...

Do You Know Your Audience’s Process Before They Convert to Customers?

December 15, 2021 05:00 - 27 minutes - 38 MB

On this episode of Launching with Heart, I am covering the 4 stages your audience goes through in their decision-making process to buy your offer. I also talk about why it’s so important to know your numbers as you post your content, because that will help to determine which stage they’re in and what you can do to reach your optimal potential. Some of the topics I cover are: Knowing your numbers, your audience, and why they buy The 4 phases your audience goes through  Understanding yo...

Are You Convincing Your Audience to Walk Away?

December 08, 2021 05:00 - 18 minutes - 25.8 MB

In this episode of Launching with Heart, I explain the steps you need to take in order to give your audience the opportunity to make empowered decisions regarding your offer. As entrepreneurs,  we sometimes don’t realize we convey this convincing energy that is almost too pushy. When we have to convince our audience, and almost ourselves that our offer is worth it; we come off desperate. Some of the topics I cover are: Enabling your audience to embrace empowered decisions Embodying a ga...

Are You Following These 5 Essential Steps to Optimize Your Product Launch Process?

December 01, 2021 05:00 - 19 minutes - 26.9 MB

In this episode of Launching with Heart, I go through the 5 essential steps to optimize your product launch process. A great idea only turns lucrative when you plan your launch from start to finish. By following the 5 steps of the launch process, you can turn your vision into reality and your ideas into profits. Some of the topics I cover are: Outlining Your Sales Process Validating Your Offer Setting Up Systems Creation Phase Sales Phase Each step is so important because they al...

Launching to Success Through Exceptional Content

November 22, 2021 05:00 - 22 minutes - 31.7 MB

On this episode of Launching with Heart, I go through the steps you need to take in order to launch to success with exceptional content. It’s essential to not only connect with your audience; but to deliver content that aligns with your messaging, expertise, and product offering.  Some of the topics I cover are: Finding your content sweet spot Being intentional with your content planning Determining your content pillars Testing your content planning strategy Data that turns your c...

Which Launch Archetype Are You?

November 17, 2021 05:00 - 23 minutes - 32 MB

On this episode of Launching with Heart, I’m getting into the nitty-gritty of signature launch archetypes. These different archetypes refer to the unique way you should focus your energy in order to build systems that maximize your strengths, improve your focus, and hone your interests during your launch period. Some of the topics I cover are: What is a Launch Archetype? The Three Main Launch Archetypes Understanding Your Signature Launch Archetype We Don’t All Work the Same Way Th...

The Four Phases of a Kick-Butt Launch

November 10, 2021 05:00 - 26 minutes - 36.5 MB

Each phase of your launch is super important, and today we’re going into what four phases are vital for the success of your launch. There is a big difference between a launch being hard and working hard on your launch. If you’re putting effort into the outcome of your launch that’s awesome! But your launch should not be hard, it should be rewarding! The pre-launch runway is your first phase. This is your planning and prepping phase. You know your launch is coming but maybe your audience is...

How to Pick Yourself Back Up After a "Failed" Launch

November 10, 2021 05:00 - 29 minutes - 40.4 MB

Your Launch Didn’t Flop, Let’s Learn from It!   Have you ever come to the end of a launch and thought “I’m never doing that again!” Either it didn’t make the amount of money you wanted, didn’t book as much as you thought, or just felt just plain miserable? Then it’s time to reflect and see what you can learn!    There are a million reasons a launch can have a different outcome than you expected. I’ve seen people algorithm blame, talk about an over-saturated market and find all the ex...

What the Heck is a Launch and Why it’s So Important

November 10, 2021 05:00 - 22 minutes - 30.8 MB

Let’s get into what a launch actually is and I know that a lot of online entrepreneurs actually have it wrong. Have you heard that launches have to be a huge, giant production? Months of preparation, going live 500 times, and an affiliate program with 100s of biz besties? Nope! It doesn’t have to be so complicated!   We’re going to cover some of the most common questions I get surrounding launches like: When should I launch? How frequently should I launch? How long should I launch for...

My Journey to Becoming A Launch Content Coach

October 21, 2021 15:43 - 21 minutes - 20.2 MB

In this episode, I’ll be giving you an insight into how I found my way to becoming a launch content coach and what the heck that even is!    Getting my start in the corporate world made me realize I have a keen ability to read people. I use this to work with clients and determine what launch strategies would work best for them. We’re all unique and there isn’t a one size fits all strategy to creating the perfect launch.    Some things you can look forward to in future episodes: The ...