Launch With Words
42 episodes - English - Latest episode: 8 months ago - ★★★★★ - 3 ratingsLaunch With Words is a podcast that supplements the WordPress Plugin of the same name. As small business owners, we sometimes forget how important it is to focus on the content on our websites. What’s content? Well, it’s the words.
So, let’s talk about business marketing that centers around words.
Get the Launch With Words Plugin for free on WordPress:
https://wordpress.org/plugins/launch-with-words/
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Episodes
LWW S3 Ep1 Matt Levenhagen -- Care About How You Show Up in the World
September 12, 2023 19:22 - 35 minutes - 41.7 MBMatt Levenhagen of Unified Web Design works with businesses to translate their visions into code. He's been working on the web for 20 years and his business just passed its five-year mark. https://www.thebuilders.fm/ https://www.unifiedwebdesign.com/ https://twitter.com/mattlevenhagen This episode focuses on why custom WordPress websites allow you to scale your business, how maintenance allows you to make "quick changes," and ends with five quick takes you'll want to hear. "Once you have ...
LWW S3 Ep1 Sherry Holub -- Hire a WordPress Pro
September 04, 2023 22:33 - 25 minutes - 30.6 MBSherry Holub of JV Media Design is "Your trusted partner for worry-free custom websites + design." She is the Creative Director at JVM Design with over 25 years of experience designing custom WordPress sites. When she's not helping support nonprofit and LGBTQIA+ businesses, she's taste-testing cupcakes and fostering cats. https://jvmediadesign.com/ This episode focuses on why it's important to hire a professional, how custom sites help small businesses, and what you should look out for in ...
Season 3 Episode 0 -- Launch With Words is Back & The Season of the WebDev
August 28, 2023 19:13 - 14 minutes - 16.8 MBIt's 2023 and the Launch With Words Podcast is back. If you haven't listened to episodes before, feel free to start at Season 1. I don't put my episodes behind a paywall. This season is going to be all about WebDevs. I'll be interviewing people who build websites to help you, the small business owner, understand the process and participation that goes into website launches. WebDevs: I just released the Launch With Words SEO Mini-Pack and that is available here. https://bit.ly/LW...
Your Website is Your Recommendation Tool with Hashim Warren
May 09, 2022 15:46 - 26 minutes - 21 MBDo you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and developer Hashim Warren for an insightful conversation on the importance of humanity in marketing. "So the way that I've grown is understanding that not all of their business has to transact through the website. So I used to oversell ...
Your Website is Your Recommendation Tool with Hashim Warren
May 09, 2022 15:46 - 26 minutes - 21 MBDo you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and developer Hashim Warren for an insightful conversation on the importance of humanity in marketing. "So the way that I've grown is understanding that not all of their business has to transact through the website. So I used to oversell ...
Empathy is More Important Now Than Ever with Carol Stephen
April 03, 2022 19:03 - 22 minutes - 18.3 MBDo you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and social media manager, Carol Stephen, for an insightful conversation on the importance of empathy in our marketing. "I think empathy is more important than ever. And if somebody's bullying somebody else, for example, th...
Empathy is More Important Now Than Ever with Carol Stephen
April 03, 2022 19:03 - 22 minutes - 18.3 MBDo you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and social media manager, Carol Stephen, for an insightful conversation on the importance of empathy in our marketing. "I think empathy is more important than ever. And if somebody's bullying somebody else, for example, that doesn't go ove...
Your Website is the #1 Piece of Digital Real Estate with Tess Wittler
March 28, 2022 17:58 - 22 minutes - 18.2 MBIs blogging bad or a waste of time? Do home remodelers and design-builders have to blog? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by SEO Writer, Tess Wittler, for an insightful conversation on why small businesses should care about publishing regularly on their websites. "Your website is your Number 1 piece of digital real estate." Tess Wittler Follow Tess on Twitter https://twitter.com/TessWittler Tess Wittler's Website https://tesswittle...
Your Website is the #1 Piece of Digital Real Estate with Tess Wittler
March 28, 2022 17:58 - 22 minutes - 18.2 MBIs blogging bad or a waste of time? Do home remodelers and design-builders have to blog? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by SEO Writer, Tess Wittler, for an insightful conversation on why small businesses should care about publishing regularly on their websites. "Your website is your Number 1 piece of digital real estate." Tess Wittler Follow Tess on Twitter https://twitter.com/TessWittler Tess Wittler's Website h...
Don't know what to write? Take a stand. (Jen McFarland)
March 07, 2022 19:51 - 22 minutes - 18 MBHow do you start writing if you keep staring at a blank page? Are you in your own way? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by marketer and coach Jen McFarland for an insightful conversation on why small businesses should put their audience first with their website content. "You just have to get started." Jen McFarland Follow Jen on Twitter https://twitter.com/jensmcfarland Jen's Blog Post on ClickFunnels https://women...
Don't know what to write? Take a stand. (Jen McFarland)
March 07, 2022 19:51 - 22 minutes - 18 MBHow do you start writing if you keep staring at a blank page? Are you in your own way? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by marketer and coach Jen McFarland for an insightful conversation on why small businesses should put their audience first with their website content. "You just have to get started." Jen McFarland Follow Jen on Twitter https://twitter.com/jensmcfarland Jen's Blog Post on ClickFunnels https://womenconquerbiz.com/cl...
You're Not Writing for Google with Kitty Webb
February 21, 2022 20:44 - 23 minutes - 18.7 MBHow much does SEO matter to a small business? How complicated is coming up with blogging topics? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Kitty Webb for an insightful conversation on why small businesses should put their audience first with their website content. "Always think about your customer first." Kitty Webb More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https:...
You're Not Writing for Google with Kitty Webb
February 21, 2022 20:44 - 23 minutes - 18.7 MBHow much does SEO matter to a small business? How complicated is coming up with blogging topics? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Kitty Webb for an insightful conversation on why small businesses should put their audience first with their website content. "Always think about your customer first." Kitty Webb More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on ...
Get Out As Much Content As You Can with Robert Nissenbaum
February 04, 2022 17:39 - 21 minutes - 17.5 MBWhy should your small business value writing as part of its marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Robert Nissenbaum for an insightful conversation on why small businesses should consider writing as part of their SEO efforts. Follow Robert Nissenbaum at @RNissenbaum on Twitter and check out his company website at tso.media. More Episodes https://launch-with-words.castos.com/ Get the Launch Wit...
Get Out As Much Content As You Can with Robert Nissenbaum
February 04, 2022 17:39 - 21 minutes - 17.5 MBWhy should your small business value writing as part of its marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Robert Nissenbaum for an insightful conversation on why small businesses should consider writing as part of their SEO efforts. Follow Robert Nissenbaum at @RNissenbaum on Twitter and check out his company website at tso.media. More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin fo...
The Perfect Answer is Not a Novel with Maddy Osman
January 24, 2022 20:54 - 20 minutes - 16.6 MBWhy should your small business value writing as part of their marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Maddy Osman for an insightful conversation on how small business owners can DIY their content or hire a writer. Follow Maddy Osman at @MaddyOsman on Twitter and check out her company website at theblogsmith.com. More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on Wor...
The Perfect Answer is Not a Novel with Maddy Osman
January 24, 2022 20:54 - 20 minutes - 16.6 MBWhy should your small business value writing as part of their marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Maddy Osman for an insightful conversation on how small business owners can DIY their content or hire a writer. Follow Maddy Osman at @MaddyOsman on Twitter and check out her company website at theblogsmith.com. More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugi...
Storytelling for Small Business Owners With Todd Jones
January 17, 2022 20:40 - 22 minutes - 31 MBWhy should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Todd Jones for an episode about storytelling, email lists, and differentiation. Follow Todd Jones at @tejones on Twitter and check out his website at https://www.copyflight.com/. This episode is brought to you by Zencastr. Zencastr is an all-in-one podcast production suite that gives you studio quality...
Storytelling for Small Business Owners With Todd Jones
January 17, 2022 20:40 - 22 minutes - 31 MBWhy should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Todd Jones for an episode about storytelling, email lists, and differentiation. Follow Todd Jones at @tejones on Twitter and check out his website at https://www.copyflight.com/. This episode is brought to you by Zencastr. Zencastr is an all-in-one podcast production suite that gives y...
Storytelling for Small Business Owners
January 17, 2022 20:40 - 21 minutes - 17.6 MBWhy should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Todd Jones for an episode about storytelling, email lists, and differentiation. Follow Todd Jones at @tejones on Twitter and check out his website at https://www.copyflight.com/. More Episodes https://launch-with-words.castos.com/ Get the Launch With Words Plugin for free on WordPress https://w...
Customer Stories with Warren Laine-Naida
January 10, 2022 16:08 - 21 minutes - 30 MBWhy should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by her writing partner Warren Laine-Naida for an episode about customer stories, customer delight, and solving problems. Follow Warren at @warrenlnaida on Twitter and check out his website at warrenlainenaida.net. This episode is brought to you by Vinovest. Discover wine investing with Vinovest, a plat...
Customer Stories with Warren Laine-Naida
January 10, 2022 16:08 - 21 minutes - 30 MBWhy should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by her writing partner Warren Laine-Naida for an episode about customer stories, customer delight, and solving problems. Follow Warren at @warrenlnaida on Twitter and check out his website at warrenlainenaida.net. This episode is brought to you by Vinovest. Discover wine investing with...
Small Business Blog Posts Are a 24/7 Workforce
October 08, 2021 19:55 - 11 minutes - 9.43 MBWhy should your small business value blog posts on your website? It’s simple. Your blog posts are a 24/7 workforce. Your website is that extra salesperson -- the 12th man to Seahawks fans -- who is always there cheering you on. Your office may be closed, but Google will serve up results -- from social media, your website, and Google My Business. (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're going to talk about all things. Content, blogging, art...
Small Business Blog Posts Are a 24/7 Workforce
October 08, 2021 19:55 - 11 minutes - 9.43 MBWhy should your small business value blog posts on your website? It’s simple. Your blog posts are a 24/7 workforce. Your website is that extra salesperson -- the 12th man to Seahawks fans -- who is always there cheering you on. Your office may be closed, but Google will serve up results -- from social media, your website, and Google My Business. (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're going to talk about all things. Conte...
Blog Posts Can Be Repurposed into eBooks and More
October 05, 2021 18:55 - 8 minutes - 6.87 MBBlogging. I know. It feels like you’re supposed to write about how transformative the meal was at Brasserie Mon Chu Chu to your email list of 1,000 people. But don’t think of lifestyle blogging, unless you are one. You’re a small business. Everything you write and publish educates your current, past, and future clients. And blog posts can be reused. Listen in for more! Timestamps (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're going to talk about a...
Blog Posts Can Be Repurposed into eBooks and More
October 05, 2021 18:55 - 8 minutes - 6.87 MBBlogging. I know. It feels like you’re supposed to write about how transformative the meal was at Brasserie Mon Chu Chu to your email list of 1,000 people. But don’t think of lifestyle blogging, unless you are one. You’re a small business. Everything you write and publish educates your current, past, and future clients. And blog posts can be reused. Listen in for more! Timestamps (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're goin...
Case Studies are Marketing Gold
September 29, 2021 19:31 - 7 minutes - 5.65 MBThe Launch With Words starter pack has a blogging prompt for a case study in the Month of May. “This is a great time to go to your inspiration journal and look for a case study that can be written. Get the content published before people start going on vacations and forget about hiring a small business.” A case study should answer the following questions: What was the problem? What were they doing before? How did they find your product/service? What is the solution? What are the results?...
Case Studies are Marketing Gold
September 29, 2021 19:31 - 7 minutes - 5.65 MBThe Launch With Words starter pack has a blogging prompt for a case study in the Month of May. “This is a great time to go to your inspiration journal and look for a case study that can be written. Get the content published before people start going on vacations and forget about hiring a small business.” A case study should answer the following questions: What was the problem? What were they doing before? How did they find your product/service? What is the solution? What...
Now That You’re Blogging, Pair it With Email Marketing
September 26, 2021 19:10 - 5 minutes - 4.67 MBSo much of our small business marketing efforts go back to our websites. What will we post on social media? Answer: what’s on your website? What will we send in our email marketing campaigns? Answer: what’s on your website? Blog posts. Blog posts are often looked down upon like they’re the red-headed stepchild of the Internet. But blog posts are your “invisible” salesperson. They work while you’re sleeping. They inform and persuade. So, don’t send out that next Constant Contact or Mailchimp ...
Now That You’re Blogging, Pair it With Email Marketing
September 26, 2021 19:10 - 5 minutes - 4.67 MBSo much of our small business marketing efforts go back to our websites. What will we post on social media? Answer: what’s on your website? What will we send in our email marketing campaigns? Answer: what’s on your website? Blog posts. Blog posts are often looked down upon like they’re the red-headed stepchild of the Internet. But blog posts are your “invisible” salesperson. They work while you’re sleeping. They inform and persuade. So, don’t send out that next Constant Cont...
Even If You Build It, They Won't Come -- Unless You Tell Them!
September 24, 2021 22:19 - 8 minutes - 6.42 MB“Shoeless Joe,” and the movie from that book have both been misleading people for years. “If you build it, he will come.” That’s the biggest load of malarkey. That doesn’t work for “Field of Dreams” in the real world. No one comes to a concert, book launch, website, or restaurant unless they know about it. They only know your product or service exists because you tell them. Which means -- you need to market the thing. (00:03): Welcome to the launch with words podcast, with your host, Bridg...
Even If You Build It, They Won't Come -- Unless You Tell Them!
September 24, 2021 22:19 - 8 minutes - 6.42 MB“Shoeless Joe,” and the movie from that book have both been misleading people for years. “If you build it, he will come.” That’s the biggest load of malarkey. That doesn’t work for “Field of Dreams” in the real world. No one comes to a concert, book launch, website, or restaurant unless they know about it. They only know your product or service exists because you tell them. Which means -- you need to market the thing. (00:03): Welcome to the launch with words podcast, with...
The Internet Has a Long Memory
September 24, 2021 20:07 - 7 minutes - 6.14 MBSo many people are afraid of publishing on the internet because “screenshots are forever.” That’s a good mentality if you’re hesitant to start sexting with the guy you met on Tinder. However, that mentality holds you back in business. See, as small business owners, we can use this to our advantage. As we continue to publish online, we build a net part of the internet. It’s a connected network of pages and references to our names, our businesses, and our expertise. Don’t worry how many views ...
The Internet Has a Long Memory
September 24, 2021 20:07 - 7 minutes - 6.14 MBSo many people are afraid of publishing on the internet because “screenshots are forever.” That’s a good mentality if you’re hesitant to start sexting with the guy you met on Tinder. However, that mentality holds you back in business. See, as small business owners, we can use this to our advantage. As we continue to publish online, we build a net part of the internet. It’s a connected network of pages and references to our names, our businesses, and our expertise. Don’t worr...
What Should I Write About for My Business Blog?
September 19, 2021 20:36 - 6 minutes - 5.45 MBThere is one reason why writing for your business blog is hard. Because it puts us in the mindset of school and the pass-fail mentality. Once you realize that this isn’t a term paper, you’ll realize that writing for your business blog is easy. This isn’t school. It’s your business. You know it -- very well. So what should you write about? Listen for some tips and ideas. (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard, we're going to talk about all thin...
What Should I Write About for My Business Blog?
September 19, 2021 20:36 - 6 minutes - 5.45 MBThere is one reason why writing for your business blog is hard. Because it puts us in the mindset of school and the pass-fail mentality. Once you realize that this isn’t a term paper, you’ll realize that writing for your business blog is easy. This isn’t school. It’s your business. You know it -- very well. So what should you write about? Listen for some tips and ideas. (00:03): Welcome to the Launch With Words podcast, with your host, Bridget Willard, we're going to ta...
What If I’m Not a Good Writer?
September 17, 2021 20:21 - 6 minutes - 5.49 MBNot everyone has to be a great writer. We’re not all Ernest Hemingway. That’s fine. There are plenty of tools and tricks that you -- the business owner -- can employ in order to get started. From voice typing in Google Docs (or Siri in Apple’s Notes) to paying for Jarvis.ai or Bertha.ai, you have options. You can even write the technical and hire an editor. What you are isn’t a writer -- you’re the industry expert. This is the point of business blogging. (00:02): Welcom...
What If I’m Not a Good Writer?
September 17, 2021 20:21 - 6 minutes - 5.49 MBNot everyone has to be a great writer. We’re not all Ernest Hemingway. That’s fine. There are plenty of tools and tricks that you -- the business owner -- can employ in order to get started. From voice typing in Google Docs (or Siri in Apple’s Notes) to paying for Jarvis.ai or Bertha.ai, you have options. You can even write the technical and hire an editor. What you are isn’t a writer -- you’re the industry expert. This is the point of business blogging. (00:02): Welcome to the Launch W...
How Often Should I Publish a Blog Post?
September 17, 2021 19:18 - 7 minutes - 5.62 MBOne of the blocks small business owners have with blogging is with overwhelm. One of the misconceptions is that just because you start blogging, you need to have the same volume as the New York Times. It’s simply not true. Blogging is about establishing yourself as an authority in you field while showing some personality and helping your SEO efforts. In this episode, we’re going to focus on realistic goals. "SMART (Specific, Measurable, Achievable, Relevant, and Time-...
How Often Should I Publish a Blog Post?
September 17, 2021 19:18 - 7 minutes - 5.62 MBOne of the blocks small business owners have with blogging is with overwhelm. One of the misconceptions is that just because you start blogging, you need to have the same volume as the New York Times. It’s simply not true. Blogging is about establishing yourself as an authority in you field while showing some personality and helping your SEO efforts. In this episode, we’re going to focus on realistic goals. "SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals are ...
Why Does Content Matter for Small Businesses?
September 17, 2021 12:09 - 4 minutes - 3.86 MBYou have a website for your small business but what about the blog? That's what most people refer to as "content" in "content marketing." Don't worry, blogging isn't a four-letter word and you can definitely do it. But for this episode, we're going to focus on why content matters for small business websites. (00:01): Welcome to the Launch With Words Podcast with your host, Bridget Willard. We're going to talk about all things, content -- blogging, articles, videos -- wh...
Why Does Content Matter for Small Businesses?
September 17, 2021 12:09 - 4 minutes - 3.86 MBYou have a website for your small business but what about the blog? That's what most people refer to as "content" in "content marketing." Don't worry, blogging isn't a four-letter word and you can definitely do it. But for this episode, we're going to focus on why content matters for small business websites. (00:01): Welcome to the Launch With Words Podcast with your host, Bridget Willard. We're going to talk about all things, content -- blogging, articles, videos -- whatever has words ...