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#33 Navigating Your Gym in a Post-COVID World with Patrick Horsman [Pt. 1]
Launch Into Freedom
English - July 15, 2021 09:00 - 24 minutes - 22.2 MB - ★★★★★ - 3 ratingsMarketing Business Entrepreneurship launch into freedom michael hoffmann ascendus digital marketing online marketing digital marketing launch freedom facebook ads instagram ads Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, without knowing when you can open doors again.
Today’s guest on the Launch Into Freedom podcast, Patrick Horsman, is the owner of Ironstone Strength & Conditioning, a functional fitness gym in Halifax, Nova Scotia.
A total of 3 times he had to shut down his gym due to public health orders. Not an easy time for a business owner, especially when you have to navigate a full team, a customer base and the future of your business.
Patrick is a Personnel Selection Officer in the Canadian Forces and a member of the part-time faculty at Saint Mary’s University.
In this episode, we cover among others:
- How the pandemic has affected Patrick’s business
- How his vision for the gym changed
- The importance of brand and values
- The reasons why Ironstone is not shifting online
- The importance of great leadership in times of crisis
- Patrick’s advice for everyone who wants to open their own gym
This is Part 1 of a 2-part interview series. Check Episode #35 for Part 2.
Links & Resources mentioned in this episode:
- Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co
- Check out Ironstone Strength & Conditioning on Instagram: https://www.instagram.com/ironstonestrength/
- Book your free class at Ironstone: https://ironstonestrength.com/
- Contact Ironstone Strength & Conditioning: [email protected]
Are you a health & wellness coach who is struggling to attract her dream clients with Facebook Ads?
Download my FREE ads copy template and finally run ads that cut through the noise on social media and attract your dream clients: https://go.launchintofreedom.co/magnet
If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, without knowing when you can open doors again.
Today’s guest on the Launch Into Freedom podcast, Patrick Horsman, is the owner of Ironstone Strength & Conditioning, a functional fitness gym in Halifax, Nova Scotia.
A total of 3 times he had to shut down his gym due to public health orders. Not an easy time for a business owner, especially when you have to navigate a full team, a customer base and the future of your business.
Patrick is a Personnel Selection Officer in the Canadian Forces and a member of the part-time faculty at Saint Mary’s University.
In this episode, we cover among others:How the pandemic has affected Patrick’s businessHow his vision for the gym changed The importance of brand and valuesThe reasons why Ironstone is not shifting onlineThe importance of great leadership in times of crisisPatrick’s advice for everyone who wants to open their own gym
This is Part 1 of a 2-part interview series. Check Episode #35 for Part 2.
Links & Resources mentioned in this episode:Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co Check out Ironstone Strength & Conditioning on Instagram: https://www.instagram.com/ironstonestrength/ Book your free class at Ironstone: https://ironstonestrength.com/ Contact Ironstone Strength & Conditioning: [email protected]