Launch For Profit
76 episodes - English - Latest episode: about 1 month ago -Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.
How did they pull millions off the table without the ease of social media and email lists?
Did they even need large followings before launching their offer?
I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!
The internet is a crutch. Facebook ads have corrupted the word “campaign.”
It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.
Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.
Welcome to Launch for Profit.
Learn more at: https://launchforprofit.com/
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Episodes
Use a Hook, or a Sales Message?
March 14, 2024 23:29 - 24 minutes - 34.1 MBThe one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com
Lead Gen
March 30, 2022 22:29 - 28 minutes - 38.7 MBMuahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.
Power Environments (the trick and the trap)
March 29, 2022 18:27 - 18 minutes - 26.1 MBThis is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...
Pain vs Purpose (mental fuel sources)
March 28, 2022 11:17 - 21 minutes - 29.9 MBBit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.
Customer Acquisition Methods - don't start from scratch
March 25, 2022 22:21 - 21 minutes - 29.6 MBEvery marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))
Changing ONE Thing (not 10) Is Enough
March 24, 2022 13:10 - 18 minutes - 25.2 MBOf course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in.
Make Them Pay (money)
March 23, 2022 23:14 - 16 minutes - 22.8 MBI understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)
Leave Well, Maintain Bridges
March 21, 2022 18:06 - 22 minutes - 30.7 MBTake your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...
Life Balance In Business (meh)
January 19, 2022 01:44 - 37 minutes - 51.4 MBOne of the more frequent non-business questions I'm asked is "how do you balance work and life"? Honestly, Idk. But here's some ways that I TRY to... or just don't care.
Offers That Won (109 Case Studies)
January 01, 2022 05:08 - 20 minutes - 28.8 MBGet the deep dive on 109 offers that won, over 300 pages, 2 years, $20k in R&D, and probably a "boom" somewhere... Grateful for all of your support and patience! Go grab the digital copy now for just $7 OffersThatWon[dot]com/book (physical copies available too) The purpose of this book is to expose patterns in the offers that make it rain fat stacks of cash on the entrepreneur... and even as "the offer guy" i was surprise by how firm some of the patterns were, ...
What Happened To The Info Model?
December 15, 2021 23:10 - 30 minutes - 42.1 MBThings have shifted, who CAN'T feel it? Here's what I think is starting to happen, and how I'm reacting to shift with the moving tide...
Why It's Not Called A "Marketing Funnel"...
November 28, 2021 04:04 - 19 minutes - 26.9 MBEver wonder why it's called a "SALES Funnel" and not a "MARKETING Funnel"...? It matters. In this episode I explore where I feel the role of marketing takes the back seat inside a sales funnel... Have a listen
How I Learned To Build Sales Funnels
October 02, 2021 19:23 - 30 minutes - 42.4 MBThe talent of funnel-building requires the blend of a few skillsets. In this episode I'm going to show you the 3 skillsets that I already had, which helped be pick up funnel-building with ease. If you want help building your next/first funnel, and if you wanna use my personal funnel-building checklist on your own, go take the live and free, 5-day Sprint at BuildYourPerfectFunnel.com...
An OfferLab Pro Success Story: Yvonne Ruckert
September 09, 2021 10:00 - 27 minutes - 18.7 MBToday I'm sharing the story of Yvonne Ruckert...who did a 5-figure launch in my OfferLab Pro on her first time. And it was far from perfect. She is an ActiveCampaign Genuis...but the funny thing is, she accidentally fell into ActiveCampaign. It wasn't her first skill. She learned it on the fly and made it happen. Yvonne is an example of what OfferLab pro can do for you. You can apply for it here: https://myofferlab.com
Organic Leads For Life with Marley Jaxx
September 03, 2021 11:00 - 31 minutes - 21.4 MBThe HUGE problem with getting organic leads through social media is that your posts will be lost in the ether of Facebook in 24 hours, never to be dug up again. Marley Jaxx has opened my eyes to a new way of sharing my offers. Youtube videos are FILLED with that sweet sweet SEO. So when you post videos, they will remain there for a long time AND will gather more and more leads over time. The ROI behind YouTube is phenomenal and she's ready to share her secrets at OfferLaunch behind lever...
"Steve, How Do i Get Things Done Faster?"
September 01, 2021 18:00 - 17 minutes - 11.9 MBI wanted to answer a question that I get asked a lot: how do you get things done faster? It's pretty simple and straightforward. As Tim Grover would say, pressure is a privilege.
Irresistible Funnel Design With Jake Leslie (ClickFunnels Lead Designer)
August 30, 2021 22:13 - 26 minutes - 17.9 MBBuilding a sales funnel can be an intimidating process. It's not uncommon to have a lot of creative decisions that you need to make quickly. Luckily, I was able to get some insight into funnel design from Jake Leslie. He is Clickfunnels' TOP funnel designer...and is also someone that Russell Brunson and I personally use for our stellar sales funnels-- yep, he's THAT guy! He'll be talking at on stage at OfferLaunch to show you how to build drop-dead gorgeous funnels like a conveyor belt....
Legal? Blake Nubar makes $1M in 25 Days! (how?)
August 20, 2021 19:25 - 34 minutes - 46.9 MBBlake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....
(re)Launch
June 30, 2021 13:00 - 21 minutes - 29 MBI wanna address one of the greatest BROKE mentalities in entrepreneurs (in our funnel space online) that continues to rise up. There's a fundamental shift in your head that must take place once your funnel is done and your offer is good-enough-to-sell. Lets talk about it real quick...
3 Ways I Removed The Sales Burden
June 23, 2021 13:00 - 22 minutes - 30.9 MBAt the start, Marketers are solely responsible for revenue. You may be the ONLY one driving sales in your company. Understandable, but INTENSE! Here's 3 ways I took that pressure off of myself so you can do the same. This represents your transition from Marketer to CMO.
Build, Then Burn
June 16, 2021 13:00 - 17 minutes - 23.9 MBSolving the problem of not knowing what you're "supposed to be selling, or doing" is as easy as trying a lot of stuff. As you know, entrepreneurs are the only ones who smile at the challenge, figure out their business, and STILL might shut it down. However, in this episode, I wanna tell you why it's SMART to build, then burn...
ClickFunnels CEO, Dave Woodward, Shares Benefits Of Short Term Memory
May 25, 2021 13:00 - 27 minutes - 37.1 MBDave Woodward is KEYNOTING at OfferMind! In this episode, he shares some of his tricks for dealing with the negativity involved in growing any business. Also, "Dave, how did you become the CEO of ClickFunnels?". Let's dive in: Wanna join us at OfferMind? Grab your spot here: https://bit.ly/offermind_pod
Kaci Brown's High-Ticket, Low-Volume Offers Online
May 20, 2021 13:00 - 28 minutes - 38.8 MBKaci's journey reminds me of mine. I NEVER thought I'd claim the title "coach", and I certainly never owned it until I heard someone else call me one. Kaci is gonna tell you about her simple path to high-ticket offers... Wanna here what Kaci has to share at OfferMind? Save your spot today: https://bit.ly/offermind_fbl
Why Entrepreneurs (Can) Grow So Fast
May 18, 2021 13:00 - 26 minutes - 35.9 MBGrowth... sometimes sucks. It's ultimately epic and I'm so grateful for it (afterwards). If you're like me, you might feel that the ground is CONSTANTLY shifting beneath you as you grow at a rate that confuses (and intimidates) those who know you. Why...? Wanna know my framworks on offer creation? Save your spot at OfferMind Today: https://bit.ly/offermind_fbl
Brad Gibb Shows A Financial Advantage Internet Entrepreneurs Have
May 13, 2021 13:00 - 27 minutes - 37.2 MBBrad Gibb is a financial master. The skills you use to make a dollar, are NOT the skills you use to keep and grow your dollar. This episode will show you more about the advantage entrepreneurs have over those with a fixed income... Wanna hear what Brad has to share at OfferMind? Save your spot here: https://bit.ly/offermind_fbl
Rhonda Melogy Made $5.5 Million With A $5 Product
May 11, 2021 13:00 - 29 minutes - 39.9 MBRhonda has been a main coach in my OfferLab program for 2 years. How come I'm barely learning about her insane ability to leverage Low-Ticket, High-Volume Offers? Hear about her journey and processes behind a 17-year, $5.5 million dollar business (with a $3-5 product)... Wanna Hear What Rhonda Has To Share In OfferMind...Save Your Spot Here: https://bit.ly/offermind_fbl
Lessons From A $711,000 Studio Bill
May 06, 2021 13:00 - 25 minutes - 35.5 MBThe phrase "it costs twice as much and three times as long" is SO TRUE. We've just finished our epic studio, and here's what I learned (because frankly, I "wasn't tall enough" for this ride when I started it)... Need help on getting directions on what your next offer should be? come join us at OfferMind: https://bit.ly/offermind_pod
Mandy Keene Teaches The Quickest Way To Ruin An Entrepreneur's Journey
May 04, 2021 13:00 - 35 minutes - 48.6 MBMandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind: https://bit.ly/offermind_pod
I've Been Quietly Building...
April 29, 2021 13:00 - 17 minutes - 24.3 MBNothing in my company is the same as 3 months ago. I've recreated and reinvented EVERY product in the last quarter. Here's what I'm seeing and WHY I did it... Need help in getting directions? join us at OfferMind: http://bit.ly/offermind_pod
WHY The Market Pays You (and what it does NOT care about)...
February 23, 2021 16:28 - 19 minutes - 13.2 MBYou need to be good at what you do, of course, but beware the juvenile-entrepreneur trap. Simply executing the role of entrepreneur keeps you broke for a reason. Keep this single important lesson in mind when you're learning the role of 'marketer', and you should skip a lot of pain... Still haven't broken 7 figures? Get on a call with us. http://blockbustercall.com
Hunt The SINGLE, Next Problem In Your Company...
February 16, 2021 21:04 - 27 minutes - 19.1 MBThis simple 5-step formula is something I came up with about 3 years ago to help me REMOVE the noise in my head, and help me see the next step I need to be taking. It's become popular enough that Russell Brunson asked me to teach it at Funnel Hacking Live, and again in the One Funnel Away Challenge. Enjoy, take notes, keep CLARITY! Is OfferLab Right For Me? https://capitalistcoaching.com/block-buster-call
Ways To Fight Creeping, Natural Complexity...
February 09, 2021 20:11 - 30 minutes - 21.1 MBEntrepreneurs create. BUT the pursuit of creation can cause MAJOR drag on the business. Every new thing created ALSO requires a significant amount of maintenance. Here's some of the steps I take to keep my desire for creation from becoming complexity... Ready for your next 2CCX award? Give us a call: https://blockbustercall.com/
Capitalism vs (Disgusting) Socialism - The Holy War...
February 02, 2021 17:00 - 30 minutes - 20.8 MBThere's been a few times I've been scared to publish an episode because of it's topic... This is one of those times. Speak up. Buckle up. Trying to get your first (or second) 2CCX award? We can help. http://blockbustercall.com/
Common Mistakes To Avoid On Stage - With Devon Brown
January 21, 2021 14:00 - 33 minutes - 22.9 MBDevon Brown is one of the most talents Masters Of Ceremony (Emcee) I've seen or even heard of. He is the Funnel Hacking Live Emcee, he's been my own Emcee for several of my events, and is known in the industry as being the secret power to an event host. He's here to share with you what the most common mistakes are on stage AND why it's ok... What Would I Do If I Lost Everything And Had To Get It Back In 30 Days? https://ofasignup.com/
Increasing Confidence As An Entrepreneur
January 17, 2021 05:00 - 29 minutes - 20 MBThe most challenging part of this life-path (in my opinion) is the work you'll do on your own head to play this game well. Here's how to increase your confidence as an entrepreneur... What would I do if I lost it all? This is what my next 30 days would look like: https://ofasignup.com
Get Rich, Give Back... (WHEN?)
December 29, 2020 22:00 - 29 minutes - 20.2 MBQ: "WHEN DO YOU GIVE BACK?" A: You don't needa be rich to give back... I went "charity shopping" a few months ago so I could find a cause that was meaningful to me. We found one that has been powerful and I wanted to tell you about it. Stop talking about impact and start making one here: https://privatesectorfund.com
Switch To VIRTUAL Events ...Why? (With Bari Baumgardner)
December 24, 2020 13:00 - 39 minutes - 68.9 MBWho does Russell Brunson hire to run Funnel Hacking Live? Who does Tony Robbins hire to run EPW? Who does Jeff Walker hire to run Launch Live? Who do I hire to run my events? Who does (you get the point).... Sage. Bari and Blue. Don't miss this one! This year has been rough for MANY reasons. In order to adjust, we had to switch to virtual events... There's pro's and con's to Live vs Virtual Events. You can type "How To Run A Virtual Event" into a search engine, or just listen to t...
Selling MORE Of LESS (killing half my funnels)
December 22, 2020 13:00 - 20 minutes - 13.8 MB46 funnels since I left ClickFunnels. That's how many I've personally launched. THAT'S A LOT! You DO NOT need that many... Here's why I did it, AND why I'm killing over half of them... If you had a year left to live...what simple, lucrative offer would you create to take care of your family? Hit the link below to find out: https://yourfinaloffer.com/registration-v1
My Last Mastermind Takeaways...
December 17, 2020 13:00 - 27 minutes - 19.2 MBThere were 3 specific themes from the last mastermind that I went to and, without question, they're gonna increase the revenue in my business. I thought I'd pass them on to you... Wardrobe Looking A Little...Broke? https://capitalismswag.com/pig40069815
Skip 'GOTCHA!' Marketing
December 08, 2020 13:00 - 27 minutes - 38.2 MBSelling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced… ...And never apologize for selling! In this episode, I really want to drive that point home and explain what different types of marketing you can use to sell, sell, sell… and keep selling way after the launch. This is the type of stuff I’ll be teachi...
Wussification of Society?
December 03, 2020 13:00 - 28 minutes - 39.1 MBI don't believe we're a generation of pansies... I don't believe we've inherited a theme of failure. I don't believe my peers have a lack of discipline... I DO believe we have a terrible addiction. To be honest, I am sick and tired of people saying that millennials are weak. This generation is simply having to deal with very different challenges than our grandparents. And I think one of those challenges is the giant megaphone that is the internet. Everything is amplified and it all seem...
FIXING the Launch Business with Russell Brunson
December 01, 2020 13:00 - 27 minutes - 37.7 MBRussell Brunson shares how he fixed the Launch Business trap. There's a specific set of activities used to launch a product, but a totally different set of activities to evergreen a product. We also discuss how Russell came up with his best ideas, what to do if you’re stuck at the $1 million mark, and how to revamp your launches. I've never heard Russell teach this stuff, so brace yourself. And if you wanna hear his whole speech, go get the recordings of my last event at OfferLaunchpad....
The $1m-in-25-Days Strategy (From Scratch) With Blake Nubar
November 26, 2020 13:00 - 27 minutes - 37.8 MBThis shocking story will show you a lucrative strategy that anyone without a product can use to make it rain. From zero, with no product, to $1m in 25 days, and on to $7m in one year. You'll wanna hear this one… Blake Nubar leveraged other people’s email lists to launch for millions in profit. What? Isn’t email dead? No, my friends, and if you’re not building and nurturing prospects through email, you’re missing out on major cash flow. Tune in to hear how Blake went from 0 to $1m in less...
Using the Internet for High Ticket Offers with Robbie Summers
November 10, 2020 13:00 - 24 minutes - 33.6 MBThe internet is powerful, obviously, but it also hinders sales ability. Here's how to treat the internet so your high ticket sales don't suffer. Robbie Summers is a genius and the top salesman at ClickFunnels… And today he’ll give us a sneak peek of the cash flow strategies he’ll share at Offer LaunchPad 2020! So if you have an offer you want to launch for profit and design it so it generates a constant stream of cash… This is the event for you! For now, let’s jump into the episode… K...
HELP! My Funnel Worked! with Brad Gibb
November 05, 2020 13:10 - 37 minutes - 25.5 MBYou've gone through the work of creating a lucrative offer, funnel, and launch, but STILL face being broke after getting your 2 Comma Club award... WHY? How does that happen and what fixes it? Brad Gibb fills in the gaps with this powerful interview... I don’t normally bring people for interviews, but Brad Gibb is my trusted friend and advisor who helped me bring in a consistent cash flow! Because the fact is, no matter how much you earn, you’re not gonna build true wealth unless you ge...
Creating A Celebrity Launchpad (true story)
November 05, 2020 13:00 - 30 minutes - 42 MBThis is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel. It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door. Another thing that often happens with funnels is that you’ll end up creating a lot of...
My Headline Writing Trick—And I'm NOT A Pro Copywriter
November 03, 2020 13:00 - 23 minutes - 31.9 MBWarning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes… "How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer. In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the bes...
He Said To “Trim The Shoots”?
October 29, 2020 12:00 - 19 minutes - 26.7 MBThis episode is dedicated to the million ideas we all have every day. I constantly "suffer" from an insatiable curiosity, and I'm sure you do too. It's our gift AND curse. Here's how I handle it… In this lifetime, we can only get really, really good at probably three things tops… So we need to SIMPLIFY. Choose one thing you want to build and dedicate your time to. Then build a business around it. But don’t waste time thinking: “I could do this, I could do that…” Yep, you could probably d...
Mailing 8,847 Letters (to you)
October 27, 2020 12:00 - 23 minutes - 32 MBDirect mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event. I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel… There are a lot of ways to do that, a lot of cool campaigns and stra...
How I Create Speeches And Frameworks
October 22, 2020 12:00 - 30 minutes - 41.7 MBThis is the process I use for creating my frameworks for products and speeches. If you have any forward-facing material, you can use it too. It’s not an easy fix, but over time, this will make your stuff world-class… The key is always simplicity. Make your material easily digestible, with your audience in mind. You’re making this for them, not for you. Also, practice! I spend hours practicing my material, even if I know exactly what I’ll be talking about. If you’re getting on the stage...