Late Night Internet Marketing and Online Business with Mark Mason
240 episodes - English - Latest episode: 30 days ago - ★★★★★ - 100 ratingsStart and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business.
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Episodes
Weathering the Storm of Channel Bans with Email List Power [LNIM 261]
March 26, 2024 01:00 - 26 minutes - 18.4 MBDiscover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a r...
Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled
March 18, 2024 08:00 - 28 minutes - 19.3 MBEver feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coach...
Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled [LNIM260]
March 18, 2024 08:00 - 28 minutes - 19.3 MBEver feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coach...
Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]
March 11, 2024 08:00 - 34 minutes - 23.7 MBEmbark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions. Ever wonder why some emails are t...
Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]
March 04, 2024 09:00 - 27 minutes - 18.8 MBEver felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers ...
Amplifying Your Reach: The Magic of Content Repurposing [LNIM257]
February 26, 2024 09:00 - 33 minutes - 22.7 MBUnlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in building trust with your audience, and we equip you with the tools to navigate the challenges of an ever-changing internet marketing landscape. From the robust potency of long-form material to the perilous dependence on external platforms, I lay bare the ...
Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]
February 19, 2024 22:00 - 28 minutes - 19.5 MBEver find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're not alone in the battle to manage personal projects alongside a career that doesn't always play fair with your time. Get a front-row seat to my balancing act, complete with the real-life ups and downs that come with a side hustle. And if you're looking ...
Sharpening Digital Marketing Skills with Cutco Cutlery Sales Tales
February 12, 2024 10:00 - 31 minutes - 21.7 MBEver wondered how a set of knives could teach you the fundamentals of sales and digital marketing? Strap in as I take you through a blast from my past, sharpening our skills with the insights I gained from slinging Cutco cutlery across Texas during my college years. You'll hear tales from the trenches of Vector Marketing, where I learned to identify the perfect audience and polish a sales pitch that could slice through the thickest skepticism. It's not just about the gleam of those blades; i...
Sharpening Digital Marketing Skills with Cutco Cutlery Sales Tales [LNIM255]
February 12, 2024 10:00 - 31 minutes - 21.7 MBEver wondered how a set of knives could teach you the fundamentals of sales and digital marketing? Strap in as I take you through a blast from my past, sharpening our skills with the insights I gained from slinging Cutco cutlery across Texas during my college years. You'll hear tales from the trenches of Vector Marketing, where I learned to identify the perfect audience and polish a sales pitch that could slice through the thickest skepticism. It's not just about the gleam of those blades; i...
LNIM 254 - Tuning In: Amplifying Your Art on Instagram RAW AUDIO
February 05, 2024 10:00 - 38 minutes - 26.4 MBEver wondered how an independent artist can turn Instagram into their stage, spotlight, and fanbase all at once? That's exactly what we're unpacking today, as we journey through the digital landscape that's redefining music careers. A recent conversation with a friend about his daughter's musical aspirations ignited this exploration into how Instagram's global stage can catapult independent artists into the limelight. We're cutting through the noise of social media to bring you practical str...
Tuning In: A Plan for Amplifying Your Art or Music on Instagram [LNIM254]
February 05, 2024 10:00 - 38 minutes - 26.4 MBEver wondered how an independent artist can turn Instagram into their stage, spotlight, and fanbase all at once? That's exactly what we're unpacking today, as we journey through the digital landscape that's redefining music careers. A recent conversation with a friend about his daughter's musical aspirations ignited this exploration into how Instagram's global stage can catapult independent artists into the limelight. We're cutting through the noise of social media to bring you practical str...
Mastering Online Business Mindset with Cliff Ravenscraft: Transforming Dreams into Reality [LNIM253]
January 29, 2024 10:00 - 54 minutes - 37.6 MBEmbark on a transformative adventure with Cliff Ravenscraft, the Mindset Answer Man, as we uncover the profound impact of mindset on personal and business growth. Our candid conversation traverses Cliff's inspiring journey from leading Bible studies to becoming a sought-after coach and speaker, emphasizing the power of conquering fears and setting audacious goals. He generously shares the wisdom gleaned from our Mastermind group and his own experiences, including the gripping tale of his firs...
The Art of Profitable Product Selection on Amazon FBA Wholesale [LNIM252]
January 22, 2024 10:00 - 33 minutes - 23.3 MBEver wondered what it takes to turn a profit with Amazon FBA? Let's unravel that mystery together! In our latest Late Night Internet Marketing Podcast episode, I guide you through the labyrinth of product sourcing and the pivotal factors that will chart your course towards Amazon FBA profitability. From understanding market demand to utilizing tools like Jungle Scout for pinpointing top-performing products, we've got the lowdown. And for those of you who are fans of checklists, I've got a do...
Turn Your Amazon Aspirations into Reality with Proven Selling Techniques [SPECIAL]
January 17, 2024 03:00 - 9 minutes - 6.78 MBImagine turning a summer project into a $50,000 business—that's the reality my son and I experienced thanks to the powerful teachings of Aidan Booth. Now, I'm thrilled to share that Aidan is rolling out his latest course, meticulously updated for 2024, and it's all about successfully selling on Amazon. This episode is for those ready to seize a time-sensitive opportunity, offering a deep dive into this game-changing training. Aidan and his team bring a wealth of experience, running a substan...
Unlocking Amazon FBA Wholesale Success: A Beginners Guide For 2024 [LNIM251]
January 15, 2024 09:00 - 34 minutes - 24.1 MBEver wondered if the bustling world of Amazon FBA wholesale could be your next entrepreneurial playground? Buckle up as we guide you through the labyrinth of finding and selling profitable products on the giant e-commerce platform. This episode is a treasure trove of insider knowledge, packed with a checklist of strategies to help you zero in on high-demand, cost-effective items ripe for the Amazon marketplace. As I unveil a critical evolution of my brand and prepare to roll out a profession...
Unlocking Amazon FBA Wholesale Success: A Beginners Guide For 2024
January 15, 2024 09:00 - 35 minutes - 24.2 MBEver wondered if the bustling world of Amazon FBA wholesale could be your next entrepreneurial playground? Buckle up as we guide you through the labyrinth of finding and selling profitable products on the giant e-commerce platform. This episode is a treasure trove of insider knowledge, packed with a checklist of strategies to help you zero in on high-demand, cost-effective items ripe for the Amazon marketplace. As I unveil a critical evolution of my brand and prepare to roll out a profession...
How To Set And Achieve Your Goals -- The 2024 Edition [LNIM250]
January 08, 2024 07:00 - 40 minutes - 27.9 MBAchieving your dreams and smashing your annual goals might appear daunting, but it's time to turn the tables on disappointment and step into a realm of success. As we hit a milestone with our 250th episode of the Late Night Internet Marketing Podcast, I'm thrilled to bring you a celebration of consistency and a taste of the electrifying announcement awaiting us in the next episode—where mindset maestro Cliff Ravenscraft will unveil the transformative power of one-on-one coaching. This episod...
How To Set And Achieve Your Goals -- The 2024 Edition - LNIM250
January 08, 2024 07:00 - 40 minutes - 28.1 MBAchieving your dreams and smashing your annual goals might appear daunting, but it's time to turn the tables on disappointment and step into a realm of success. As we hit a milestone with our 250th episode of the Late Night Internet Marketing Podcast, I'm thrilled to bring you a celebration of consistency and a taste of the electrifying announcement awaiting us in the next episode—where mindset maestro Cliff Ravenscraft will unveil the transformative power of one-on-one coaching. This episod...
Finding Success in Online Business: Lessons from Famous Entrepreneurs [LNIM249]
January 02, 2024 00:00 - 23 minutes - 15.9 MB2024: A Year of Powerful Thoughts for Your Online Business Journey In this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draws inspiration from famous entrepreneurs and provides insights on content marketing and the role of artificial intelligence. He also introduces th...
Finding Success in Online Business: Lessons from Famous Entrepreneurs - LNIM249
January 02, 2024 00:00 - 23 minutes - 16 MB2024: A Year of Powerful Thoughts for Your Online Business Journey In this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draws inspiration from famous entrepreneurs and provides insights on content marketing and the role of artificial intelligence. He also introduces th...
Unlocking Business Growth with Email Marketing Strategies (Part 2) [LNIM248]
October 27, 2023 20:00 - 27 minutes - 19 MBIn Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:** - Understanding why email marketing is crucial for your online business. - The importance of getting into someone's inbox and getting emails to ...
Email Marketing Mindset -- Getting Your Head Right Around Email [LNIM247]
February 21, 2023 00:00 - 15 minutes - 10.4 MBIn this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing. Before I dive into the ta...
Email Marketing Mindset -- Getting Your Head Right Around Email LNIM247
February 21, 2023 00:00 - 15 minutes - 10.6 MBIn this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing. Before I dive into the ta...
Don't Quit Too Soon: The Power of Pushing Through "The Dip (Seth Godin)" When Building Your Online Business [LNIM246]
February 13, 2023 22:00 - 14 minutes - 10.1 MBHey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want to approach it from a different angle today. I want to talk about a book called "The Dip" by Seth Godin. "The Dip" was published back in 2007, b...
Don't Quit Too Soon: The Power of Pushing Through "The Dip (Seth Godin)" When Building Your Online Business - LNIM246
February 13, 2023 22:00 - 14 minutes - 10.2 MBHey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want to approach it from a different angle today. I want to talk about a book called "The Dip" by Seth Godin. "The Dip" was published back in 2007, b...
Landing Page Tips - Ten Things You Must Do If You Want To Convert Vistitors -- LNIM245
February 06, 2023 08:00 - 25 minutes - 17.3 MBOn this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encour...
Landing Page Tips - Ten Things You Must Do If You Want To Convert Visitors -- LNIM245
February 06, 2023 08:00 - 24 minutes - 17.1 MBOn this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encour...
Why Your Website Needs Policy Pages and How To Create Them LNIM244
January 30, 2023 11:00 - 25 minutes - 17.5 MBIn episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing the legal framework of the relationship between the website and its visitors. Mark discusses the reasons why these pages are necessary, including regulations that require certain disclosures and the potential protection they ca...
KPI: The Secret To Achieving Your 2023 Goals LNIM 243
January 24, 2023 02:00 - 23 minutes - 16 MBToday we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indicators, which...
KPI: The Secret To Achieving Your 2023 Goals LNIM243
January 24, 2023 02:00 - 22 minutes - 15.7 MBToday we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indicators, which...
CPA Marketing and 123 Profit With Aidan Booth LNIM 242
January 16, 2023 22:00 - 27 minutes - 19.1 MBIn this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible potential. The episode is meant for listeners who might be on the fence about the program and want more information before making a decision. Key Ta...
CPA Marketing and 123 Profit With Aidan Booth LNIM242
January 16, 2023 22:00 - 27 minutes - 18.8 MBIn this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible potential. The episode is meant for listeners who might be on the fence about the program and want more information before making a decision. Key Ta...
123 Profit CPA Marketing Opportunity (Time Sensitive) - LNIM241
January 13, 2023 04:00 - 13 minutes - 9.2 MBHey there, it's Mark Mason. I wanted to make a quick announcement about a product that I've been getting a lot of questions about. It's called "123 Profit" and it's something that I'll be using myself in 2023 as a new stream of revenue or side hustle. I thought it would be a good idea to let others in on it as well, but unfortunately, the cart for the product is closing on January 19th at midnight and it won't open again until next year at the earliest. This product is based on cost per act...
Cost Per Action (CPA) Affiliate Marketing Explained - LNIM240
January 09, 2023 20:00 - 23 minutes - 16.1 MBIn this episode, host Mark Mason discusses his plans for getting involved in a program called Get123Profit.com, a CPA affiliate marketing course. He explains the basics of CPA or cost per action affiliate marketing and how it can be used to build a profitable business by sending traffic to affiliate marketing networks that provide qualified leads for companies. Mark also mentions that if you're interested in this program, you have until January 19th, 2023, to check it out. Key Takeaways: C...
Two Kinds Of Affiliate Marketing -- Relationship and CPA Affiliate Marketing - LNIM239
January 03, 2023 03:00 - 29 minutes - 20.6 MBThis week on the Late Night Internet Marketing Podcast, we're diving into the world of affiliate marketing and exploring the two most popular methods. Discover how you can use these strategies to grow your online business in 2023. Join us as we delve into the topic on the Late Night Internet Marketing Podcast. Today on the show, we're discussing affiliate marketing and its potential for business growth in the new year. As a long-time fan of affiliate marketing, I believe it's the perfect st...
How Descript Is Revolutionizing The Content Industry - LNIM 238
September 19, 2022 18:00 - 22 minutes - 15.8 MBAre you thinking about podcasting, but feel like it might just be too complicated to get your episodes edited or published? Do you know you need to create more video but you are scared to death of the technology involved. Well, I have good news. The new version of a software solution called Descript changes everything, and it is revolutionizing the content creation industry.
Will Artificial Intelligence Destroy The Content Industry -- LNIM237
September 12, 2022 15:00 - 29 minutes - 20.2 MBIs Artificial Intelligence taking over the content industry? Actually, AI created that title for this podcast. I wanted to break down this question of AI and try and understand the future of AI. We've been talking about AI in terms of SEO for a long time. And I think recently one of the concerns people have had is what the role of artificial intelligence will be when it comes to creating content. We cover that in this episode.
Why You Should Be A Lifetime Learner (Key Tips) LNIM236
August 22, 2022 23:00 - 15 minutes - 10.6 MBIn this episode we talk about lifetime learners.
How To Make Money Fast In 2022
August 02, 2022 04:00 - 22 minutes - 15.4 MBThere is a big difference between working hard to make some money on line and getting rich quick. These ideas won't make you an instant millionaire, but if you need some quick cash, these simple ideas can have you up and generating cash later this week.
How To Rank #1 In Google Search in 2022 And Beyond [LNIM234]
May 05, 2022 18:00 - 32 minutes - 22.6 MB]This week on the Late Night Internet Marketing Podcast, I'm going to tell you about the key word strategy that you should use every time before you create a piece of content. All this and more on the Late Night Internet Marketing Podcast.
Limiting Beliefs - Skiing Whiteface Mountain -- LNIM233
February 21, 2022 14:00 - 23 minutes - 15.9 MBAre limiting beliefs holding you back? Is your online business suffering because you can't see your goals clearly enough? Is your internal thermostat limiting your success? In this episode, I tell the story of Whiteface Mountain and how what happened there could be the key to unlocking your full potential.
Getting Banned From Online Marketing Platforms -- How To Manage Your Risk -- LNIM232
February 14, 2022 20:00 - 30 minutes - 21.1 MBThe risk of getting banned from online marketing platforms and how to manage it. In this episode I tell a story about my Facebook friend Allison. It's a cautionary tale for you and your business.
Breaking Down The Perfect Sales Funnel - An Online Guitar Lesson Case Study -- LNIM231
February 07, 2022 10:00 - 29 minutes - 20.3 MBEver dream about the perfect sales funnel? In this episode, I tell the story of the perfect sales funnel that I encountered in real life. We break the funnel down, talk about the marketing principles that are used and why thay are effective. We also discuss whether or not the owner of the funnel, Tony Polecastro, should feel guilty about using such an effective marketing tool.
Transitioning From An 8 Figure Business To Coaching with Russel Dubree-- LNIM230
February 01, 2022 02:00 - 39 minutes - 26.9 MBThinking about starting a coaching business? In this episode, I interview 8-figure entrepreneur Russel Dubree about his piviot to coaching. Understanding why Russel is moving to coaching and how he is approaching his coaching practice will give you insight into your own coaching journey.
How To Start A Coaching Business Online -- Business Coaching Tips from Cliff Ravenscraft -- LNIM229
January 25, 2022 04:00 - 45 minutes - 31.6 MBAre you interested in learning how to start a coaching business online? This week I've invited Cliff Ravenscraft to the show to talk about coaching and how to get started with your own coaching business. He is the Mindset Answerman from MindSetAnswerman.com and he reveals some critical information in this episode.
The Four Kinds Of Internet Businesses You Can Start In 2022 -- LNIM228
January 17, 2022 10:00 - 35 minutes - 24.7 MBConsidering starting an online buisiness in 2022? There are really only four main types of online businesses to choose from. In this episode, we discuss those four types. 03:06 Four Tyoes Of Online Business 04:05 Online Business Type 1: eCommerce 07:35 Online Business Type 2: Online Services 10:33 Online Business Type 3: Software as a Service (SaaS) 14:29 Online Business Type 4: Content Creation (Blogging, Podcasting, YouTube) 19:04 What Kind Of Online Business Should I Start In 2022 20:...
Proven 7-Step Method To Achieve Any Goal - LNIM227
January 10, 2022 16:00 - 25 minutes - 17.6 MBThis proven 7-step system for achieving any goal has been used for over 40 years by millions of people to achieve their most important goals. Use it today to make sure you achieve your 2022 goals. Highlights from this episode 08:30 The First Step Is To Identify Your Goal 10:02 List The Benefits To Achieving Your Goal 11:37 List The Obstacles To Achieving Your Goal 14:35 Find People To Help With Your Goal 17:00 Define A Deadline For Your Goal Grab the show notes at https://www.lateni...
Proven 7-Step Method To Achieve Any Goal
January 10, 2022 16:00 - 25 minutes - 17.8 MBThis proven 7-step system for achieving any goal has been used for over 40 years by millions of people to achieve their most important goals. Use it today to make sure you achieve your 2022 goals. Highlights from this episode 08:30 The First Step Is To Identify Your Goal 10:02 List The Benefits To Achieving Your Goal 11:37 List The Obstacles To Achieving Your Goal 14:35 Find People To Help With Your Goal 17:00 Define A Deadline For Your Goal Grab the show notes at https://www.lateni...
Leveraging A Positive Mindset To Achieve Your 2022 Goals -- LNIM226
January 03, 2022 15:00 - 34 minutes - 23.6 MBYour mindset will determine your outcome in 2022. Having a positive mindset for you business is critical for you to achieve your 2022 goals. In this podcast, I explain why a positive mindset is critical, and I give you the tools you need to get there.
Real World Marketing Lessons - Customer Service Coke Zero and GDPR -- LNIM225
December 27, 2021 21:00 - 34 minutes - 23.5 MBTooling around town and learned some things about customer service and treating people the way you want to be treated. During that same great experience, I had some concerns about how my phone number was being used. It made me think of GDPR. I also talk about what I think about the new marketing campaign around Coke Zero - I Need To Try It First. What can we learn from that? You can apply these stories and the lessons to your online business. I always try to learn things from br...