GEN C: Collaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët Hennessy
CoinDesk Podcast Network
English - June 20, 2023 14:13 - 49 minutes - 45.5 MB - ★★★★★ - 39 ratingsBusiness News News Technology defi digitalassets business news business tokenization cryptocurrency coindesk decentralization distributed ledger crypto Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.
Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.
Links mentioned from the podcast:
Fewocious Announces Adidas CollabGuy Fieri and Sammy Hagar Launch Web3 Tequila Loyalty ProgramSnoop Dogg Drops New NFTs That Evolve With His TourShannon on TwitterTatiana on TwitterFollow us on Twitter:
Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsors:
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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