FIRST MOVER: Why Did Starbucks' Web3 Project Fail?

CoinDesk Podcast Network

English - March 22, 2024 09:00 - 5 minutes - 4.71 MB - ★★★★★ - 39 ratings
Business News News Technology defi digitalassets business news business tokenization cryptocurrency coindesk decentralization distributed ledger crypto Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: COINDESK DAILY: BlackRock Joins Asset Tokenization Race; North Korea Hackers Stole $3B in Crypto Since 2017

Next Episode: Markets Daily: CoinDesk Markets Week in Review

CoinDesk's Jennifer Sanasie discusses why Starbucks' Odyssey project has failed.

To get the show every day, follow the podcast here.

Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.

Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Register now at consensus.coindesk.com.

This episode was hosted by Jennifer Sanasie. “First Mover” is produced by Jennifer Sanasie and Melissa Montañez and edited by Victor Chen.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.