Last Week in Local - September 19, 2022
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
English - September 19, 2022 17:00 - 27 minutes - 19.2 MB - ★★★★ - 20 ratingsBusiness Technology local search local seo google maps google mybusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Last Week In Local 9/12/22
Next Episode: Last Week in Local 9/27/2022
Mike’s Links:
Ford Just Made a Stunning Announcement. Here's What It Means for Customers — Inc. - https://apple.news/ArPcBDLVqSp6wFK7lKXorDwGoogle hits Astroturf trail & deceives SMB in search of support for their issued - Mike Blumenthal on Twitter - https://twitter.com/mblumenthal/status/1569727101871218688?s=12&t=YV5mYYCY3AHV6U-CcgKqdAiOS 16 elevates search but still fails at local and internet search - https://m.youtube.com/watch?v=LctX3gbIxQcComments on Adobe’s 2022 Emoji Usage Trends Survey - https://blog.ericgoldman.org/archives/2022/09/comments-on-adobes-2022-emoji-usage-trends-survey.htmRanking Drops for Local Service Business - https://localsearchforum.com/threads/ranking-drops-for-service-area-businesses.59362/page-2#postsCarrie’s Links
Search Console Adds Section for Merchant Listing & product listing markup - https://developers.google.com/search/blog/2022/09/merchant-listings?hl=enMordy Oberstein on Diagnosing how/why pages were crawled not indexed - https://twitter.com/MordyOberstein/status/1569671231489597441 Tl:dr - complicated “cute” article titles were a handicap to G understanding what the page/post was about.Add more descriptive subheadingsCarrie is doing SEO Chat - Thurs @ 1pm ET - Helpful Content - How do you know it's helpful? - https://twitter.com/search?q=%23seochat&src=typed_query&f=liveLocalU Advanced Tickets on Nov 2 - Speakers Announced - Agenda Coming Early Next Week! - https://localu.org/nov2Speakers Announced:Colan Nielsen @colannielsenElizabeth Rule @ownyourserpPhil Rozek @philrozekBrandon Schmidt @brandonschmidtAmanda Jordan @amandatjordanBen Fisher @TheSocialDudeCrystal Horton @imcrystalhorton+ 2 PanelsLocalU Scholarship Application (apply for a scholarship through Sept 30) - https://localu.org/localu-scholarship-application/Support the show