Last Week in Local - October 10, 2022
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
English - October 10, 2022 19:00 - 44 minutes - 30.6 MB - ★★★★ - 20 ratingsBusiness Technology local search local seo google maps google mybusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Last Week in Local - October 03, 2022
Next Episode: Last Week in Local - October 17, 2022
Elizabeth’s Links:
https://www.searchenginejournal.com/google-clarifies-product-review-best-practices/467398/#closeLatest product review upateFocusing on product review pages, not user generated reviews.Focus on who is writing the reviewshttps://www.seroundtable.com/google-date-timestamps-accurate-in-search-results-34211.htmlBeen "working on this" since 2018. Less impactful in the Local SEO space, but for those working on news websites this is a huge pain point.https://twitter.com/lilyraynyc/status/1578508310097334276?s=20&t=evPdIWqBsInMnrKALOtlTgLily Ray retweeted Google Search Liaison about G's partnership with the UN to "ensure accurate information about climate change is prominently displayed on Google". Google claims third party partnerships can NOT affect rankings - but CAN "create new SERP features in addition to regular results"Original Tweet: https://twitter.com/NRO/status/1578284682801717250?s=20&t=NxRMMM-74VtoN7_KZAQ98ACarrie’s Links
Google Announces 7 Local Search Updates - at least 2 of the 7 are focused on restaurants - which are notoriously under-marketed (unless they’re a chain w/ a marketing dept) - https://www.searchenginejournal.com/google-announces-7-local-search-updates/466500/#closeHow To Get Your Client Excited About Local Link-Building | Kick Point - https://kickpoint.ca/how-to-get-your-client-on-board-with-a-local-link-building-strategy/Localu.org/nov2 - get ticketsNew LocalU website - thank you so much Chris Ratchford!! Support the show