Last Week In Local - January 9th, 2023

Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.

Mike’s Links

Amazon begins drone deliveries in California and Texas -https://arstechnica.com/gadgets/2022/12/amazon-begins-drone-deliveries-in-california-and-texas/
Grubhub used every trick in the book to manipulate customers in DC and is paying - https://apple.news/A-Bq_tBJgR0q7ggQkMuTEjw
Her Child’s Naked Dance Killed Her Google Account. New Appeals Path Restored It. - https://dnyuz.com/2022/12/30/her-childs-naked-dance-killed-her-google-account-new-appeals-path-restored-it/
AG Ferguson files lawsuit against Seattle-based plastic surgery clinic for bribing, threatening patients to falsely inflate its online ratings | Washington State - https://www.atg.wa.gov/news/news-releases/ag-ferguson-files-lawsuit-against-seattle-based-plastic-surgery-clinic-bribing
Using YouTube to Pull More Freight for Your Local SEO - https://www.localvisibilitysystem.com/2022/12/30/using-youtube-to-pull-more-freight-for-your-local-seo/
ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities - International SEO Consultant, Author & Speaker - https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
Paraphrasing tool to rewrite AI content - https://quillbot.com/
Ep. 94: Barry Schwartz Talks All Things Google - UI, Algorithms and AI Spam - https://www.nearmedia.co/barry-schwartz-talks-all-things-google-ui-algorithms-and-ai-spam/


Carrie’s Links

Ongoing Report: Google Search Console Not Tracking All Local Pack Clicks - https://www.seroundtable.com/google-search-console-local-pack-clicks-34646.html
Marketing Tips For A Successful 2023 - Local University - https://localu.org/marketing-tips-successful-2023/
Local Search in 2023: Must-Know and Must-Do Tactics 1/12 1pm ET - Mike, Greg Sterling, Joy & Benu at Milestone - https://milestoneinternet.zoom.us/webinar/register/3016717255376/WN_sdYrEtxyRZyFVdjwD6Koag
Is This Google's Helpful Content Algorithm? - Roger Montti - https://www.searchenginejournal.com/helpful-content-algorithm/475381/


Tip of the week - What’s the 1 thing we covered that you should read if your time is limited? 

What is the Effect of Leaving Photos with Google Reviews - Joy Hawkins - Sterling Sky

▬ Contents of this podcast ▬▬▬▬▬▬▬▬▬▬
0:00 - Intro
0:27 - Show Start
0:51 - Tip of The Week: Image Rejection
3:24 - Research Yelp Business New vs Old Listings
5:32 - Google Content Research
8:00 - AI News: Neva Chatgpt
12:01 - Andrew Shotland: uses for Chatgpt
12:59 - Chatgpt: Idea Enhancement
14:56 - Carrie: Uses for Chatgpt article
16:51 - Carrie’s conversation with AI
17:49 - Google Maps: Business Double Images
19:11 - Joy Hawkins: insight square map
20:13 - Macy’s Store Closings: Impact brick and mortar
22:20 - Joy Hawkins Video: GBP forum help how to
25:05 - Dental Vertical available for service ads - Matt Cassady
27:07 - Localu Dallas Tickets on sale
27:39 - Informal Survey: GA4 Install