Last Week in Local for the Week Ending March 29, 2021
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
English - March 29, 2021 22:00 - 32 minutes - 22.5 MB - ★★★★ - 20 ratingsBusiness Technology local search local seo google maps google mybusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Last Week In Local 03/22/21
Next Episode: Last Week in Local for the Week Ending April 5, 2021
Join Mike & Carrie as they discuss the latest news in local - with a bit of an in-depth discussion about messaging vs chat vs SMS and what it means in the fight against Google giving "too much" info in the search results. Also, Mike updates his masking research, Court denies discovery in fake review case, & much more.
Data: As States Reopen, Local Businesses Grapple with Mask Dilemma - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/data-as-states-reopen-business-grapple-with-masking-dilemma/‘They don’t care’: US supermarket chain shutters stores after hazard pay rules - The Guardian - https://apple.news/AsDqBY3L9SUeIdbMcSKZ8iQGursten v Doe: Court Allows Fake Online Google My Business Reviews to Harm Competition - MichiganAutoLaw.com - https://www.michiganautolaw.com/blog/2021/03/29/gursten-v-doe-court-allows-fake-online-google-my-business-reviews-to-harm-competition/What Are Google Local Services Ads and Why Should You Care? - Tom Waddington - BrightLocal.com - https://www.brightlocal.com/learn/google-local-services-ads/The Local Finder vs. Google Maps: How Different Are They? - Miriam Ellis - Moz.com - https://moz.com/blog/local-finder-vs-google-mapsWhy Chat Matters to Google - Adam Dorfman - NearMedia.com - https://www.nearmedia.co/why-chat-matters-to-google/Google Placing Competitors on Knowledge Panel - Darren Shaw via Twitter - https://twitter.com/DarrenShaw_/status/1375519086684237824Carrie’s Links:
Why You Should Think Twice About Activating GMB Messaging - Joy Hawkins, LocalU - https://localu.org/why-you-should-think-twice-about-activating-gmb-messaging/Text vs. Chat – Why We Think SMS Is Best -Aaron Weiche - Leadferno - https://leadferno.com/blog/text-vs-chat-why-we-think-sms-is-bestLocalU is next week - 4/7 - We closed scholarships on Friday and awarded 59 spots! More than any past event. - https://localu.org/apr7Google My Business Sent Out User Survey - Barry Schwartz - SERoundtable.com -https://www.seroundtable.com/google-my-business-sent-out-user-survey-31159.html4 local review trends to watch in 2021 - Joy Hawkins - SEngineLand.com - https://searchengineland.com/4-local-review-trends-to-watch-in-2021-346645