Last Week In Local - Febuary 06th, 2023

Tip of the Week - The Importance of Optimizing for Cost Keywords [Case Study] - https://www.sterlingsky.ca/cost-keywords/ 

TL;DR:

Google LOVES numbers so including them on your site increases your chances of ranking higher.Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.Your competitors are likely already doing this and reaping the benefits, so you should too!

Chris’ Links

Happy 15th birthday to Google Maps, the company's second most important product  (3 yr old article)https://searchengineland.com/happy-15th-birthday-to-google-maps-the-companys-second-most-important-product-328744Google is holding an event about search and AI on February 8th - The Vergehttps://www.theverge.com/2023/2/2/23583701/google-search-ai-event-february-maps How to Block ChatGPT From Using Your Website Content - Roger Monti via SearchEngineJournal.comhttps://www.searchenginejournal.com/how-to-block-chatgpt-from-using-your-website-content/478384/Advanced image SEO: A secret manual - Chris Silver Smith - SearchEngineLand.com https://searchengineland.com/advanced-image-seo-secret-manual-392632

Carrie’s Links

Yahoo is making a return to search - SterlingSky.ca https://searchengineland.com/yahoo-is-making-a-return-to-search-392341 What Could AI for Local Search Look Like? - LocalSEO Guidehttps://www.localseoguide.com/what-could-ai-for-local-search-look-like/Moving company tried to block negative reviews with '$2,500 per day' threat: prosecutors | Fox Business https://www.foxbusiness.com/markets/moving-company-tried-to-block-negative-reviews-with-2500-per-day-threat-prosecutorsBrightLocal: Live Google Business Profile Audit with Colan Nielsen - Watch on: February 14, 2023 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMThttps://www.brightlocal.com/webinars/live-gbp-audit-colan-nielsen/ Aaron Weiche Webinar - Feb 15 at 12 ET - The Need for LeadsLocalu.org/leadsLocalU - April 26 in Dallashttps://localu.org/upcoming-events/dfw-23/ Support the show