Last Week in Local - December 19, 2022

Mike’s Links

Meta, Microsoft, AWS, and TomTom launch the Overture Maps Foundation to develop interoperable open map data - https://techcrunch.com/2022/12/15/meta-microsoft-aws-and-tomtom-launch-the-overture-maps-foundation-to-develop-interoperable-open-map-data/?utm_source=tldrnewsletterGoogle doubles up on E with updated search quality raters guidelines (E-E-A-T) - https://searchengineland.com/google-doubles-up-at-e-with-updated-search-quality-raters-guidelines-e-e-a-t-390343Visual Elements Gallery of Google Search | Google Search Central  |  Documentation  |  Google Developers - https://developers.google.com/search/docs/appearance/visual-elements-galleryGoogle Search Status Dashboard - https://status.search.google.com/Google releases December 2022 link spam update - https://searchengineland.com/google-releases-december-2022-link-spam-update-390336DataChazGPT - Using Chat.open.ai to generate schema (on Twitter) - https://twitter.com/datachaz/status/160404816638654873713 Age-based Local Business Review Preferences You Can Serve - https://moz.com/blog/age-based-local-business-review-preferencesDarren Shaw- Whitespark Local competitor analysis on Twitter - https://twitter.com/DarrenShaw_/status/1603785162189598720Joey Abna - GPB Product listing insights coming on Twitter - https://twitter.com/joeyabna/status/1603460715796463618Google Adds “Add a Map to Your Website” Feature to Google Business Profiles - Local University - https://localu.org/google-adds-add-a-map-to-your-website-feature-to-google-business-profiles/Why You Should Add Videos to Your Google Business Profile - Local University - https://localu.org/videos-google-business-profile/

 

Carrie’s Links

Last Week in Local is going live! Starting Jan 9, 2023 - https://twitter.com/localuniv/status/1603864149217251328Elizabeth Rule on Suds & Search with SearchLab’s Mark Bealin - https://searchlabdigital.com/blog/suds-search-142-elizabeth-rule/using SEO and PPC strategies, effective content creation, and what to do if a competitor is spamming GoogleSeeing "Trending Searches" when searching on Google. Via Colan Nielsen of SS - https://twitter.com/ColanNielsen/status/1603743911327006721Seems to be localized depending on your search location. GA4 FINALLY has a landing page report - via Krista Seiden - https://twiSupport the show