Last Week In Local April 19, 2021

Mike's Links:

Travel and Eating Out Are What Americans Have Been Missing Most - NearMedia.co - https://www.nearmedia.co/travel-eating-out-demand/Amazon reportedly plans to make drivers double as furniture installers - Mashable.com - https://mashable.com/article/amazon-reportedly-test-plans-drivers-install-furniture/Police: Man assaults Menard's employee, hits officer with hammer after mask dispute - Fox9.com - https://www.fox9.com/news/police-man-assaults-menards-employee-strikes-officer-with-hammer-after-mask-disputeGoogle My Business: Edit Your Profile, Hours, Photos & More From Web Search - Barry Schwartz - SERoundtable.com - https://www.seroundtable.com/google-my-business-edit-web-search-31250.htmlGoogle Search adds keyboard shortcut to edit your query - 9to5Google.com - https://9to5google.com/2021/04/15/google-search-keyboard-shortcut/New consumer update of business on google now showing up in the wild - via YourBizWatchdog on Twitter - https://twitter.com/yourbizwatchdog/status/1382797758797611012?s=20

Mary's Links

Local is now digital: Understanding the new local shopper - The Google Blog - https://blog.google/products/ads-commerce/local-shopping-trendsGoogle Merchant Center: A Local SEO Goldmine for Retailers - Andrew Shotland - Search Engine Journal - https://www.searchenginejournal.com/google-merchant-center-local-retail-data/401551/#closeReview Topic Clusters as Local Business Content Strategy - Miriam Ellis - Moz.com - https://moz.com/blog/review-topic-clusters

Carrie’s Links:

We've heard a few reports recently of reviews not publishing on Google - Joy Hawkins via Twitter - https://twitter.com/JoyanneHawkins/status/1383078294166384648Soft 404 vs NOINDEX - which is better for ranking - via Barry Schwartz at SERoundtable.com - https://www.seroundtable.com/google-soft-404s-or-noindex-empty-pages-31263.html57% of US Small Businesses Now Fully Reopened After COVID Restrictions Eased  = SmallBizTrends.com - https://smallbiztrends.com/2021/04/57-percent-small-business-now-fully-reopened.htmlGoogle Testing Dot next to Updates to indicate a “new GMB” post is available - Joy Hawkins - LocalU.org - https://localu.org/google-maps-highlighting-businesses-that-have-posted-recently/Survey: Why Do Consumers Want To Text A Business? - Aaron Support the show