Last Week in Local: Local Search, SEO & Marketing Update from LocalU artwork

Last Week In Local 10/25/2021

Last Week in Local: Local Search, SEO & Marketing Update from LocalU

English - October 26, 2021 00:00 - 22 minutes - 15.7 MB - ★★★★ - 20 ratings
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Previous Episode: Last Week In Local 10/18/2021
Next Episode: Last Week In Local 11/1/2021

Join Carrie and Mike as they talk about how ratings and reviews affect local SEO, what’s new at Amazon, review carousels in local finder results, Tesco’s first checkout-free store, and more!

Mike’s Links:

Amazon Logistics now ships more US parcels than FedEx: Pitney Bowes - https://www.supplychaindive.com/news/amazon-logistics-volume-fedex-ups-postal-service-pitney-bowes/608409/Amazon launches in-store pickup option for items from local businesses - https://www.cnbc.com/2021/10/21/amazon-launches-in-store-pickup-option-for-items-from-local-businesses.htmlAmazon Goes BOPIS, ISP Secret Surveillance, Apple Bites Snap - https://www.nearmedia.co/amazon-goes-bopis-isp-surveillance-apple-bites-snap/FTC_staff_report on lack of mobile ISP privacy - https://www.ftc.gov/system/files/documents/reports/look-what-isps-know-about-you-examining-privacy-practices-six-major-internet-service-providers/p195402_isp_6b_staff_report.pdfLindsey Gamble - Instagram testing search by photo feature - https://twitter.com/lindseygamble_/status/1451948325087948807?s=12How Many Leads Does Google My Business (GMB) Drive? - https://www.sterlingsky.ca/leads-google-my-business/Webinar: The Local SEO Firehose | The State of Local Search in 2022 - https://webinars.duda.co/the-state-of-local-search-2022


Carries links:

A Tale of Two Panels: Knowledge Panels and Google My Business for Colleges & Universities - Brandon Schmidt - https://localu.org/knowlege-panels-gmb-colleges-universities/Tesco opens ‘GetGo’ their first checkout-free store, this one in High Holborn, central London.  - Steve Collinge - https://twitter.com/insightdiysteve/status/1450425782136836096?s=21How ratings and reviews impact local SEO - Ben Fisher - https://www.semrush.com/blog/local-seo-rankings/Google My Business Crowd Attributes For LGBTQ+ Friendly & Transgender Safespace Barry Schwartz - https://www.seroundtable.com/google-my-business-crowd-lgbtq-friendly-transgender-safespace-32287.html (via Claire, Andrew Bullimore, and Joy on Twitter)Review carousels popping up in the last few days in local finder results - Damian Rollison - https://twitter.com/damianrollison/status/1450955332503564299 Support the show

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