235. Michael of Strategies Interviews Us on Shifts in the Industry & the Downsides of Social Media

If you've been following our podcast for a while, you know we love a salon coaching company called Strategies. They saved our salon back in 2013 and put us on the right path with our salon. We can't say enough good things about the amazing people behind this company.

In today's episode, we are excited to share Strategies' new podcast, "Beauty Business Strategies." We were featured on their podcast a while back, and they agreed to share their audio with us so you can hear it on our podcast.

When you are done with this episode, please go to the link listed below and check out some of their other episodes. We are super excited they have jumped into the world of podcasting and know you'll get a lot from their wealth of knowledge.

We want to shout out to Michael Yost, the president of Strategies, for inviting us to his show. Getting to be on this podcast was a real treat for us. We end up talking about industry trends and dog on social media a little bit...we love social media...but it's really a curse and a blessing at times.

Hope you enjoy the interview and please let us know what you think by DMing us or posting your favorite clip on Instagram.

LINK TO BEAUTY BUSINESS STRATEGIES PODCAST: https://apple.co/3Qnx7eQ

Strategies Website: https://strategies.com/

ANNOUNCEMENTS:⁣

THE LASH AWARDS ARE OPEN TO SUBMISSIONS

We want you to apply for the 2nd annual Lashie Awards! If you have a lash business, then you need to apply and see how your business stacks up against other business owners.

To be eligible, you need the following:

- Your business opened by January 1, 2022
- Your business is in the lash industry
- You completely fill out the applicant information portion of this form
- You completely fill out the essays for the categories you want to enter
- You paid the non-refundable $75 processing fee for the online application
- Submit photos if submitting for best salon design
- Submit photos/images if submitting for the best marketing

If you qualify, you need to pick one of two divisions to be in.

SOLO LASH ARTIST
LASH SALON OWNER

SUBMISSION DEADLINE: AUGUST 19, 2022

TO APPLY FOR THE SOLO LAST ARTIST CLICK HERE: https://bit.ly/3IY66Mq

TO APPLY FOR THE LASH SALON OWNER CLICK HERE: https://bit.ly/3RQQNcF

LASH ALLERGY WEBINAR

Our lash webinar is back online. Click on the link below to get access today.
https://bit.ly/3gzDR7w

Once you buy it, you'll have 60 days to watch it!

LASHCON 2022 VIRTUAL TICKETS ARE ON SALE!

We sold out all tickets for the live event, but you can still come virtually.

GO TO www.thelashconference.com to get your virtual ticket today. It's only $197, but the price goes up in September.

You don't want to miss this business-changing event so mark your calendars.

If you have a ticket to LashCon we still have four upgrades you can purchase:

- DAYone: Our one-day leadership and mastermind session - November 4th
- Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th
- Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th
- Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th

TUSSANEE'S LASH RETENTION AND STYLING COURSE
August 27-28 Las Vegas LINK: https://bit.ly/3yhbvKH
November 19-20 Boston LINK: https://bit.ly/3A81gdj
December 3-4 Los Angeles LINK: https://bit.ly/3njkUM6

Our classes are up for sale on our website: www.lashcastproductions.com

Or go to our IG page and look for the link in the bio.

⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣
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Go here to sign up: https://bit.ly/3eG7RPT
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IG: ⁣⁣⁣
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@thelashconference.con⁣⁣⁣

Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
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Contact Paul Luebbers: [email protected]