103 - How to pitch for work that aligns with your values

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. 

Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values. 

Here are some tips for pitching your business: 

Creating a specific, relevant and memorable value proposition. Researching your “perfect” client through their website, articles and industry contacts. Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials. Following up shows professionalism and commitment to the opportunity.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc