101 - The uncertain future of news in Canada

Ladies Who Launch

English - February 28, 2024 08:00 - 42 minutes - 39.1 MB
Business Comedy calgary alberta canada public relations marketing women females business owners entrepreneurs dakota kidby Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

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Next Episode: 102 - Go with the flow: working with your menstrual cycle, rather than against it

With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?

Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences.

The website mentioned where to connect with journalists: https://substack.com

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc